Gifts that make a difference
The Keck School of Medicine of USC has marked its most successful year of fundraising since 2011, raising almost $200 million for education, research and patient care.
You might have taken some time to relax this summer, but the crews working on USC Village sure haven’t. Take a look at the latest flyover video of the $650 million project, slated to open in the fall of 2017.
“We want to brainwash kids early,” says Myles Cockburn, professor of preventive medicine at the Keck School of Medicine. Fourth- to sixth-graders, it seems, are at the perfect age to learn about sun safety — lessons that could help cut California’s alarming high melanoma rate.
USC Marshall researchers have found that even modest incentives to eat smaller portions work in a big way: Given the choice between a full-sized meal and one half the size with a modest “prize,” people will consistently choose the smaller meal.