The Contrarian's Guide to Leadership
The Contrarian's Guide to Leadership, by Steven B. Sample, was released in October 2001 as the lead book of the fall season for John Wiley & Sons' Jossey-Bass division. The author's royalties from this highly anticipated bookwhich has received lavish praise from major government, business, and academic leaderswill fund scholarships for USC undergraduate students.
A contrarian leader, as defined by Sample, is one who sees situations from his own unique point of view and who finds genuinely new solutions to the challenges facing his organization. The Contrarian's Guide is a distillation of Sample's decades as a university president, director of corporate boards, civic leader, inventor, and professor. In this book Sample explodes many romanticized views of leadership and presents profound leadership lessons that combine a masterful survey of history with rich insights from personal experience.
Sample uses USC's explosive recent growth as a case study in contrarian leadership, noting how bold and unconventional choices helped USC become a world leader in the fields of communication and multimedia technologies, earn national recognition for its innovative community partnerships, and solidify its status as one of the nation's leading research universities.
Among his counterintuitive lessons: