Jerome A. Lucido is the vice provost for enrollment policy and management. He reports directly to the provost and oversees the university's enrollment management operations, including admissions, financial aid, registration, and enrollment policy. He is also a trustee of the College Board and chairman of the College Board's Guidance and Admissions Assembly Council. He has played a leading role at the national level in initiatives to improve access for low-income and underrepresented students and to design and execute effective and principled college admission and enrollment management practices.
Lucido came to USC from the University of North Carolina at Chapel Hill, where he guided enrollment planning and management, and oversaw the Offices of Undergraduate Admissions, Scholarships and Student Aid, and the University Registrar. Lucido has been a chair and a national presenter for the College Board's New Admissions Practices Project, a national project that examines how admission decisions are made, how they should be made, and how admission practices should be communicated to the public. He was also a member of the steering committee that addressed and reformulated the Statement of Principles of Good Practice on behalf of the National Association for College Admission Counseling.
During his tenure at UNC, the academic quality, diversity, and talent of the student body dramatically increased. Lucido played the leading role in UNC's decision to eliminate Early Decision in 2002, an action that was hailed by the Washington Post, Newsweek, and the New York Times. He was also instrumental in the introduction of the Carolina Covenant, a ground-breaking student aid program that ensures a debt-free education to students from low-income backgrounds. The latter has been emulated by eminent national universities, both public and private. Moreover, Lucido designed and led a campus-wide enrollment planning and management framework that brought together university leaders in academic affairs, faculty and student governance, facilities planning, and financial management. This effort improved academic planning and coordination and provided a forum for addressing critical components of the UNC academic plan.
Prior to his work at UNC, Lucido served as assistant vice president for enrollment services and academic support at the University of Arizona. There, he led a student recruitment and retention organization that included the Offices of Early Outreach, Admissions, Scholarships and Student Aid, the Registrar, Minority Recruitment and Retention, the University Learning Center, and Career Services. Among his achievements at Arizona was the design and direction of recruitment, selection, and scholarship programs that established a history of progressively stronger freshman classes, characterized by students of academic distinction and cultural diversity. During this time, he received the Distinguished Service Award from the Western Region of the College Board, the Distinguished Service Award at the University of Arizona, and he was honored at the University of Arizona for his contributions to improve the quality of education for students from under-represented groups.
Lucido's career in higher education began at Kent State University, where served as associate director of admissions prior to assuming the director of admissions position at the University of Arizona. He holds a Ph.D. degree in higher education from the University of Arizona, an M.S. degree in education from Kent State, and a B.S. degree in business administration from Miami University of Ohio.
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