|
CTM Conference & Roundtable on Mobile Commerce: e-Mob Research Conference joins forces with Taking M-Commerce to the Max executive roundtable - 2 day event
The focus of the research conference is on Business Models for Wireless Mobility Applications: Beyond the Horseless Carriage Phenomenon. When automobiles first appeared, they were name "horseless carriages" - in effect, looking at them backwards as carriages that were no longer drawn by horses, rather than with a forward-looking, structurally different view. Is the same phenomenon occurring in the wireless mobility area? The first day of the e-Mob conference will be devoted mainly to the research papers and new advances. The second day will be a Taking M-Commerce to the Max industry dialogue that includes round table discussion with industry executives and practitioners, and will entail an academic-industry meeting on market research collaboration, and an industry leaders' roundtable discussion on monetizing mobile offerings in the global arena.
For more info on the M-Commerce to the Max Program, contact Janet Pearce Stenzel at jpearce@marshall.usc.edu or ctm@marshall.usc.edu
More Information:
|
