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Michael Messner, chair of the USC department of sociology, screens and discusses this video in which he and fellow sports scholars look at the persistence of heterosexism and homophobia in perpetuating gender stereotypes.
"Playing Unfair" is the first video to critically examine the post-Title IX media landscape in terms of the representation of female athletes.
It has been 30 years since Title IX legislation granted women equal playing time, but the male-dominated world of sports journalism has yet to catch up with the law. While female athleticism challenges gender norms, women athletes continue to be depicted in traditional roles that reaffirm their femininity—as wives and mothers or sex objects. By comparison, male athletes are framed according to heroic masculine ideals that honor courage, strength and endurance.
In "Playing Unfair," Messner, Mary Jo Kane from the University of Minnesota and Pat Griffin from the University of Massachusetts argue for new media images which fairly and accurately depict the strength and competence of female athletes.
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