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"Cultivating Pasadena" juxtaposes unique archival shots of Pasadena with contemporary “rephotographs” showing how Southern California has been radically altered - or remarkably preserved - over the past 100 years.
"Cultivating Pasadena" is the first segment of the four-part "Urban Traces" project (produced by the Labyrinth Project at the University of Southern California's Annenberg Center for Communication) that focuses on uniquely diverse sections of metropolitan Los Angeles: Pasadena, Riverside, West Adams/Exposition Park, and Santa Monica/Venice.
The interactive DVD-ROM allows users to glide fluidly between the images of old and new, as well as search through supplementary material in the form of oral histories gathered from local residents, contemporary and period footage and hundreds of additional archival photographs.
The exhibition also features 25 pairs of printed images from past and present- some on public display for the first time in decades - depicting the tension between change and preservation.
“The central theme of 'Cultivating Pasadena' and the entire 'Urban Traces' series stems from the distinctive ways that a particular city negotiates and reconciles two conflicting desires,” says Labyrinth director and "Urban Traces" executive producer Marsha Kinder. “On the one hand, there is a desire to preserve what is unique about that city's history or civic identity; and, on the other, a desire to anticipate, prepare for, and keep pace with the rapidly changing times.”
The opening of "Cultivating Pasadena" comes in conjunction with the city-wide exhibition "The Tender Land: Pasadena Festival of Art, History, Music and Science." Print and DVD-ROM catalogues of the four Urban Traces segments will be available after each exhibition opens.
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