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Only a few years ago political weblogs, or “blogs,” were an unknown phenomenon. By 2004 however, they were a major force in the presidential election – it was unthinkable for a candidate not to blog to his or her supporters.
Political blogs like Wonkette, Dailykos, and Instapundit were monitored by the political class as closely as traditional media sources. Moreover, new uses of digital technology weren’t limited to the web: 2004 also saw Zogby, Motorola and Rock the Vote team up to use mobile text messaging to poll young voters who experts feared were not being reached through traditional polling methods.
Today, groups are developing direct TV technology that could dramatically reduce the cost of political advertising for candidates, and new, more efficient ways for constituents to communicate with their elected representatives. What’s next? Come hear a dynamic discussion among people on the cutting edge of these innovations talk about how technology is changing the way the public participates in public affairs and politics, and what it means for the future of political representation and activism in California.
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