Matt Hale is responsible for the day to day management of all aspects in MIPP including research, funding, administration and outreach. Matt comes to MIPP from the USC School of Public Administration. His academic focus has been on the use of communication and information technologies in the public sector. This interest has led him to explore the use of world wide web page in cities, public information kiosks, municipal on-line services and the role of public libraries as information utilities.

Prior to coming to USC, Matt worked in various political campaigns coordinating media events, press outreach, and candidate advance. In between campaigns, Matt directed the San Diego, Imperial, Riverside office of Senator Barbara Boxer. With this experience Matt formed Advance Planning, a media and event planning consulting business.

"People listen to traffic reports every work day; the information is important to them in a very practical way. Because it is so important, the subtle cues, phrases and feel of traffic reports have a tremendous effect on choices made by motorists. If we can identify cues and phrases that remind drivers about safety and still sound great over the air we will have done a great service for the people of California. I think we can and am excited at the opportunity to try."

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