---

DEVELOPMENT COMMUNICATION PROGRAM

SPEAKER LUNCHEON SERIES, 1996-1997

---

Dr. Barbara Pillsbury was our featured speaker at our opening
DevelopmentCommuncation reception on October 24.  Dr. Pillsbury is a founding
associate of the Pacific Institute for Women's Health,with whom we have
formed an alliance to work with on our "Women Linking" model.
As an anthropologist Dr. Pillsbury has over 20 years experience in in
international development, gender issues in population and development,
and the design and evaluation of health and family planning programs.  She
had just completed an evaluation of organizations funded through the
Global Fund for Women.  She pointed out that by focusing on empowerment
for women,increased family demand and ultimate population reduction are natural
outcomes.  She discussed her evaluation of groups in Uganda, Nicaragua,
and Brazil and helped our program identify ACFODE, the group in Uganda as
our partner for the women linking component of our project.

 DR. ROBERT 
HORNICK

Our first Information Technology Communication and Development
Lecture Series, on January 23,  presented Dr. Robert Hornick,
distinguished expert in the assessment of communications strategies in
developing countries. Dr. Hornick's talk was titled "Public Health
Communication and Development:Making Sense of Contradictory Results from 
More and Less Developed Countries," in which he presented
contradictory results from a range of public health communication and
development efforts.  He argued that some health interventions worked
better in some developing countries than developed ones.  Dr. Hornick is a
professor at the Annenburg School for Communication, at the University of
Pennsylvania, and is the director of the Center for International Health
and Development Communication.  He is also the author of Development 
Communication Information, Agriculture,
andNutrition in the Third World.

 DIANNE
SHERMAN

Dianne Sherman, Communications Director of the U.S. Agency for
International Development's Office of Women in Development, not only spoke
at our second Lecture/Lunch Series on February 28,  but she also presented
a Media Workshop in the morning.  Her talk, titled "Educating
America: Communicating with Media, the U.S. Public, and Policy Makers
about International Development," presented case studies and lessons
learned from over 20 years work experience in designing and implementing
strategic communications and media campaigns.  Most  of her work has been
focused on generating awareness and action on progresive social concerns
of national and international interest -- including women, population, the
environment, and sustainable development.  She discussed a project she
designed for Interaction, the national umbrella group of development NGOs.
The communication campaign, called "Just 1%" helps Americans
understand that less than 1% of the federal budget is devoted to
international aid. The workshop for students, faculty, and administration
was titled "How to Use the Media to Advance and Important Issue or
Event," was designed to show members of the USC community how to
develop and implement an effective media campaign.  The response was very
favorable, and many expressed an interest similar workshops.

 DR. CAROLE
BROWNER

The third speaker in our luncheon series was medical anthropologist
Carole Browner.  The Pacific Institute for Women's Health jointly
sponsored the lecture luncheon, Browner being a Founding Associate of the
Pacific Institute for Women's Health.  Her talk, presented on March 18,
was titled "Micro-Communications, Macro-Implications: Conjugal
Politics and Reproduction in Latino Countries." As a specialist in
medical anthropology, gender roles, and third world development,  Browner
discussed her research in urban Columbia, rural Mexico, and the United
States.  She presented data on issues relating to women's reproductive
health.  Based on the three cases, Dr. Browner concluded that research and 
policy decisions about women and reproduction muct focus not on the
individual woman, but on the larger social context of conjugal and
household relations.   She is a Professor in the Department of  Psychiatry 
and Biobehavioral Sciences, and the Department of Anthropology, at UCLA.
She also serves on the Executive Boards of the American Anthropological
Association and the Society for Applied Anthropology, and is President of
the Society for Medical Anthropology.