University of Southern California
CREATE - has assembled a Scientific Advisory Committee and a User Advisory Committee of professional experts from diverse backgrounds to guide its programs.

Ralph L. Keeney
Research Professor
Fuqua School of Business, Duke University

Professor Keeney's interests are the areas of decision-making and risk analysis, with a focus on problems involving multiple objectives. He has applied such work as a consultant for several private and public organizations addressing corporate management problems, environmental and risk studies, energy policy, and decisions about siting large facilities (e.g., power plants, waste facilities). Prior to joining the Duke faculty, Professor Keeney was a faculty member in Management and Engineering at MIT and at the University of Southern California, a Research Scholar at the International Institute for Applied Systems Analysis in Austria, and the founder of the decision and risk analysis group of a large geotechnical and environmental consulting firm.

Professor Keeney is the author of many books and articles and has served on the editorial boards of several journals. He is co-author of Decisions with Multiple Objectives (reprinted by Cambridge University Press, 1993) with Howard Raiffa, which won the ORSA Lanchester Prize, and a co-author of Acceptable Risk (Cambridge University Press, 1981), and Value-Focused Thinking: A Path to Creative Decisionmaking, (Harvard University Press, 1992), which received the Decision Analysis Society Best Publication Award. His latest book Smart Choices: A Practical Guide to Making Better Decisions (Harvard Business School Press, 1999) with John S. Hammond and Howard Raiffa also received the Decision Analysis Society Best Publication Award. It has been translated into thirteen languages.

Dr. Keeney was awarded the Ramsey Medal for Distinguished Contributions in Decision Analysis by the Decision Analysis Society and is a Member of the National Academy of Engineering.

 Ralph Keeney (Duke) - Chair
 Howard Kunreuther (Univ. of Penn)
 Jack Riley (RAND)
 John Cummings (DHS/Sandia)
 Mel Bernstein (DHS) - ex officio
 Sherry Borener (U.S. Department of Transportation)
 L. Robin Keller (UCI)
 Matthew Clark (DHS) - ex officio
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