ETTC works with each company on an individual basis to decide the
best approach. For some companies, the ETTC manages the entire Intellectual
Property Portfolio , performing everything from marketability
of technologies to locating potential licenses. With other companies,
we work on a fee for service basis and contract individual activities.
ETTC can customize its service to meet every specific need and
budget. By matching companies' technology-related needs to solutions
drawn from a nationwide pool of resources, the ETTC can offer
commercial companies expertise and the competitive advantage that
separates the market leaders from the laggers.
ETTC had developed a more efficient method of transferring technology
with the use of Knowledge mining. This method categorizes commercial
markets into multiple industry clusters and attempts to match
groups of technologies with these clusters. This "Portfolio Management"
approach allows the ETTC to analyze technologies in an effort
to find its sweet spot in the market. This is where the point
of maximum profitability in the demand curves. This new approach
tries to avoid the Cherry Picking technique, which is associated
with the act of focusing marketing efforts on technologies with
high market value and low market share. Not all technologies call
fall into this category, so the ETTC find new markets that was
once thought impossible to tap.
in Technology Partnering
part of the commercialization process, the ETTC can also assist
in finding companies partners. The key to survive in today's competitive
market is to find key industry partners.
ETTC provides your company with a portfolio profile that includes
a market competitor analysis. Needed information such as what
other companies with similar technologies and what they are doing
with the technology. We can also look into the future direction
of the technology and related market field, and an assessment
of the competitive landscape.
the expert staff of the ETTC and its unique access to a vast resource
of information and knowledge, we can help your company get a better
understand of what you technology can accomplish in industry.
With our team, we can look at a technology and determine new markets
and potential that might have gone unnoticed.
in all steps from product development to market distribution
ETTC wants to see you accomplish you commercialization goals.
We understand in order to accomplish this, you need a manager
that can keep the ball rolling. We can facilitate new research
into your technology and find the potential markets. As part of
this overall management, we can develop a benchmark that can reflect
your progress in managing your intellectual Property and make
changes if necessary. We can also help improve your ability to
enforce intellectual property rights, including a process for
identifying and protecting currently unprotected intellectual
key to the commercialization process is the valuation of your
Intellectual Property. By using a variety of financial and market
analyses this valuation; the ETTC can determine a wealth of knowledge
about your Intellectual Property. This includes an assessment
of your technology portfolio, the competitive landscape, projections
of future revenue streams and identification of industry value
of the technology. We also identify opportunities to fill critical
gaps in your Intellectual Property portfolio so you can better
understand your portfolio's strengths and weaknesses can be able
to compete with your competitors.