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By focusing our resources on your needs, the ETTC can:
The ETTC works with each company on an individual basis to decide the best approach. For some companies, the ETTC manages the entire Intellectual Property Portfolio , performing everything from marketability of technologies to locating potential licenses. With other companies, we work on a fee for service basis and contract individual activities. The ETTC can customize its service to meet every specific need and budget. By matching companies' technology-related needs to solutions drawn from a nationwide pool of resources, the ETTC can offer commercial companies expertise and the competitive advantage that separates the market leaders from the laggers. The ETTC had developed a more efficient method of transferring technology with the use of Knowledge mining. This method categorizes commercial markets into multiple industry clusters and attempts to match groups of technologies with these clusters. This "Portfolio Management" approach allows the ETTC to analyze technologies in an effort to find its sweet spot in the market. This is where the point of maximum profitability in the demand curves. This new approach tries to avoid the Cherry Picking technique, which is associated with the act of focusing marketing efforts on technologies with high market value and low market share. Not all technologies call fall into this category, so the ETTC find new markets that was once thought impossible to tap. Assist in Technology Partnering As part of the commercialization process, the ETTC can also assist in finding companies partners. The key to survive in today's competitive market is to find key industry partners. Gather Competitive Intelligence The ETTC provides your company with a portfolio profile that includes a market competitor analysis. Needed information such as what other companies with similar technologies and what they are doing with the technology. We can also look into the future direction of the technology and related market field, and an assessment of the competitive landscape. With the expert staff of the ETTC and its unique access to a vast resource of information and knowledge, we can help your company get a better understand of what you technology can accomplish in industry. With our team, we can look at a technology and determine new markets and potential that might have gone unnoticed. Aid in all steps from product development to market distribution The ETTC wants to see you accomplish you commercialization goals. We understand in order to accomplish this, you need a manager that can keep the ball rolling. We can facilitate new research into your technology and find the potential markets. As part of this overall management, we can develop a benchmark that can reflect your progress in managing your intellectual Property and make changes if necessary. We can also help improve your ability to enforce intellectual property rights, including a process for identifying and protecting currently unprotected intellectual assets. Intellectual Property Portfolio The key to the commercialization process is the valuation of your Intellectual Property. By using a variety of financial and market analyses this valuation; the ETTC can determine a wealth of knowledge about your Intellectual Property. This includes an assessment of your technology portfolio, the competitive landscape, projections of future revenue streams and identification of industry value of the technology. We also identify opportunities to fill critical gaps in your Intellectual Property portfolio so you can better understand your portfolio's strengths and weaknesses can be able to compete with your competitors.
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Copyright 2000-2001 Technology Transfer
Center (http://ettc.usc.edu/)
Part
of the School of
Engineering
at the University of
Southern California (USC).
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