AIM IV PANEL DISCUSSION ON THE USC CAMPUS
SUNDAY, MARCH 30, 2003
2:00-4:00PM
USC SCHOOL OF FINE ARTS
WATT HALL #105

Manovich will be making a presentation of SOFT CINEMA, his ground-breaking digital video project.

Using a large media database and custom software, Soft Cinema edits movies in real time by choosing elements from the database using a structured system of rules. The software decides what, where and in which sequence, videa appears on the screen and what music track is played. Soft Cinema can be thought of as a semi-automatic VJ (Video Jockey).

The lecture will also address the merge between previously independent technologies and how the application of that new collaborative technology allows increased user interaction and creativity, making the human and non human interface much more independent.

SOFT CINEMA: FORM
Soft Cinema eplores 4 ideas:

1."Algorithmic Cinema." Using systems of rules, software controls both the layout of the screen and the sequences of media elements.

2."Database Cinema." The media elements are selected from a large database to construct a potentially unlimited number of different narrative films.

3."Macro-cinema." How moving images may look when the Net matures.

4."Multimedia Cinema." In Soft Cinema, video is used as only one type of representation among others.
For Details: 213.821.1620
DRIVING DIRECTIONS
 
USC school of fine arts USC Annenberg School for Communication Marshall School of Business CIBEAR H.K.U.S.T CORAL Initiative imsc THE_GROOP Panasonic Apple USC Arts bank James Irvine Foundation Center for Scholarly Technology Armory Center for the Arts
   (in lower-case please)