PARTICIPANTS
    etoy

Representing legendary culture-code manipulating corporation etoy, are etoy.ZAK: manager of the etoy.USA-BRANCH; and etoy.STAMBERGER: president of the etoy.VC-GROUP, which vigorously controls and protects the etoy.BRAND and TRADEMARKS.

The youngest etoy partner, ZAK represents a new generation of the etoy.CORPORATION. He has been a CORE-AGENT since early 2001, and has worked with etoy in Zurich, and remotely from California and New York, where he is currently located. Within etoy he is responsible for video production, USA operations, and design aspects in addition to co-authoring etoy.TEXTS with etoy.STAMBERGER. His background includes art-history, media-arts and graphic design. Outside of etoy he manages zak group (www.zak.to), a concept and design management firm.

A member of the etoy.BOARD since 2000, etoy.STAMBERGER is a database architect and designer, who, together with etoy.NEWTRON and etoy.GRAMAZIO is a principal architect for the etoy.IT-INFRASTRUCTURE. After a successful career in the music biz, STAMBERGER started a career in information technology, in which he gained experience in financial institutions, the telecom sector and the logistics of freight forwarding. When not working for the etoy.CORPORATION he is a successful entrepreneur managing his own data management consultancy company in Zurich.

    Symposium Abstract

    The etoy.CORPORATION, officially incorporated 1994, has rapidly developed into a controversial market leader in the field of experimental internet entertainment and art. the etoy.CORPORATION is currently owned by more than 2,000 etoy.SHAREHOLDERS who control and own the corporate sculpture etoy.

    The etoy.CORPORATION does not sell art-objects. etoy only sells itself in the form of etoy.SHARES. all 640,000 etoy.SHARE-UNITS are available on the international art market and equal 100% of the etoy.MARKET-CAP. Investments are not focused on financial profits, but rather on cultural ones. etoy plays with the overlap of commercial, social and cultural value systems. Social values (i.e. solidarity, love, security) and cultural values (i.e. art, luxury, fashion, fun) are eventually re-coded and transferred into the commercial value system. etoy transforms the different fields of value by offering a new currency for this composite value-system: etoy.SHARES.

    By twisting methods, meanings and realities the etoy.CORPORATION engages in the critical act of SURFACE PLAY. Unlike other corporations etoy burns investment capital to create cultural capital. etoy.AGENTS and INVESTORS are interested in playing with capital on a cultural playground. This high risk art-operation manipulates symbols & values: expanding and dissolving terms such as 'art' and 'business.' etoy generates impact by engaging today's most dominant social issues: value, commerce and globalization. etoy exist within these vectors to create massive impact on global markets and digital culture.