Everythings Coming Up Roses
Right after Miami defeated Nebraska,
When planning comes to fruition on game days, success is gauged in subtle ways. You can plan and plan and plan and be working with the best people possible, says Ash, sitting in a conference room at the Tournament of Roses house in Pasadena. But at the end of the day, you're still dealing with 100,000 people attending the game with minds of their own. It's not an exact science. We look at benchmarks we've established to tell how we've done. After you've done the job well, there's a sense of relief.
The tall, earnest Ash joined the Tournament of Roses in 1998 after working as associate director in the ticket and game management office in USCs Athletic Department, but that only skims the surface of hisTrojan connections.
Ashs mother, Ann, worked 21 years on campus, receiving free tuition for Ash and three other children: Greg 71, Corinne 78 and Jane Levesque 75. Ashs wife, Kathleen, is associate dean for administration at the USC School of Engineering.
Cardinal and gold permeates Ashs four-member staff, which includes Connie (Borg) Campbell 84, director of event operations, and Nancy (Ferber) Atkinson 81, sports information director. Game managers Ed Corey 83 and Ted Tompkins 76 are consultants.
Ash himself remains involved on the governing board of USCs Skull & Dagger Honor Society. As a student he played volleyball at USC, red shirting on the 1976-77 national championship team.
I think the thing that most impressed me about USC as a student, Ash says, is that it was a small enough environment that they looked after you. It seemed like a very small community. That sounds overused, but that is what it was. I think every job I ever had came from some kind of USC connection.
That connection continues. Ash says the best thing about his job is working as a team with a four-person staff of friends.
It seems like a glamorous job, says Ash, but what we do is a lot of planning. Like what you would do for an event at your house. Where will people park? How many meals will you need? I don't think a lot about the competition on the field or who's winning unless there's a problem out there.
|Alumni by Year
Kevin Ash '81