A Peach of a Business Idea
All the planning was for a 16-day event, with about 250,000 visitors a day, he says. My job was to create a food court to serve the public. So I put together little European villages across the campus a French café, a place that sold German sausages, a bakery. It was a lot of work, but everything was set up in advance, so once it opened, all I really had to do was have fun.
To entertain a global village of athletes and visitors, Monro transformed the quad outside the USC Law School into an international garden complete with outdoor dance hall. It was a free-for-all, with a different band every night rock n roll, country, even an o
Over the last 17 years, Monro has engaged in a series of successful non-edible ventures including founding Voice-Tel, a voice messaging business that he recently sold to publicly owned powerhouse Premiere Technologies. Tossing around for his next enterprise, Monro hit on something that promised to have him rolling in lettuce. I woke up one morning and realized, We live in a salad bowl! he says. Looking at the big grocery store chains, Monro understood that to these companies produce is just durable stock, meant to last on the shelf.
But it doesnt have the juice or flavor of premium produce, he says. I knew there had to be a way to market the best produce grown by our small local farmers.
Monro turned his bright idea into FreshSuccess, a premium produce distributor that delivers one-of-a-kind gift boxes of fresh produce. He caters primarily to corporate clients, who use the service as part of their incentive program to support business development, customer retention and employee loyalty. Were marketing consultants as much as produce suppliers, he notes. You wouldnt want to send a basket of Granny Smiths to a Microsoft executive, now would you?
Affable and energetic, Monro brings tremendous enthusiasm to his work, even after 20 years of new venture-building. Does it ever get stale? His face brightens as he replies: Once I get my heart into something, nothing stops me.
|Alumni by Year