USC

Summer 2007

FEATURES

Birth of a University

On the edge of a dusty California frontier town in the 1880s, a group of visionaries and real estate developers set about creating the future.
By Sarah Lifton

Does Television Make You Stupid?

...and other conundrums probed, quantified and sometimes rectified by USC’s Norman Lear Center – now entering its eighth smash-hit season.
By Elizabeth Segal
  • Center of Gravity

  • A dozen major projects are sheltered under the Norman Lear Center’s big umbrella.
  • Enter, King Lear

  • USC Trojan Family Magazine recently caught up with Norman Lear.

Lessons From Enron

Robert Fairbank’s students learn about major fraud from people guilty of it, and the lawyers who put them away. It’s a cautionary tale he hopes will last a lifetime.
By Kay Mills
COLUMNS

Editor’s Note

President’s Page

Who among USC’s founders could have foreseen such an astounding transformation?

Last Word

A puzzle for the latitudinally and longitudinally gifted.

[Last Word] Hook, Line and Sinker - Answers - Spring 2007

DEPARTMENTS

Mailbag

Questions, comments and a tribute to Art Buchwald.

Trojan Lore

Dunkings, hatchet burials, ivy plantings and other diversions to keep those Trojans from excessive “spooning.”

What’s New

A $4 billion economic engine; a new gerontology institute studying low-income seniors; and other Trojan topics of the day.
  • People Watch

    USC’s “American Revolution Idol”; a conversation with Professor Goto, a.k.a. Midori; and it’s back to the classroom for filmmaker Robert Zemeckis.
  • Lab Work

    Breakthrough research on smoking and the brain; and a second-generation robotic retina.
  • Shelf Life

    A choir of reviewers says “amen” to a new critique of America’s culinary Gospel of Naught; and the game that changed college football forever.
  • Arts & Culture

    Taking the starch out of early music; and a plethora of golden statuettes for musicians and filmmakers with USC pedigrees.

Football Mothers

Mothers of USC’s football players had a ball as they clowned around on Bovard Field in 1934.

Alumni Profile

Global Change Agent
Joe Cerrell ’91

Alumni Profile

Beautiful Music
Audrey Solomon ’04, ’06

Alumni Profile

Clever Script Scouts
Jeremy Bell ’00, George Heller ’01 and Michael Lasker ’01

In Memoriam

Eleonore Schoenfeld

In Memoriam

Art Buchwald

On the cover: Illustrating the birth of a university and the beginnings of a dynasty. Photo illustration by Mark Berndt. Calligraphy by Bakers’ Studio.