“True Trojan Hearts”

Herb and Elinor Nootbaar’s $1 million gift to support the USC School of Medicine’s Neurogenetic Initiative caps nearly 70 years of commitment to the university.

Long-time USC backers individually and as a couple, Herb and Elinor Nootbaar have given $1 million to support the Neurogenetic Initiative at the USC School of Medicine.
The gift will enable USC researchers to continue searching for the causes and cures for a wide range of neurological disorders, including Alzheimer’s and Parkinson’s diseases, stroke, multiple sclerosis, brain tumors and related illnesses.
Herb Nootbaar has been associated with Southern California agriculture throughout his life, beginning with the years he lived at his grandparents’ orange grove near Santa Monica Boulevard and West-ern Avenue. He subsequently worked at Runnymede Farms, the family-owned-and-operated poultry farm in Reseda. At 90, he continues to go to the office of his agricultural consulting firm, H.V. Nootbaar and Co., every workday.
In the early 1930s, Herb Nootbar began a lifelong affiliation with USC when he and his late wife, Dorothy, befriended university president Rufus B. von KleinSmid.

Elinor Nootbaar has her own connection to the university. Her late husband of 32 years came from a Trojan family. Two of the Nootbaars’ 11 grandchildren have graduated from USC.
Their almost 70-year commitment to USC is characteristic of the Nootbaars’ zest for life. Described by those who know them as “true Trojan hearts,” the Nootbaars are regular supporters of the Trojan Marching Band, the USC College of Letters, Arts and Sciences and athletics programs.
“USC has much that I respect all in one package — education, medicine, art, athletics,” says Herb Nootbaar.
“They can all be found right here on campus. The primary things we’re interested in are embraced within USC.”

After serving on the USC Associates’ board of directors for many years, the Nootbaars gave what has become their most well-known contribution to the university: the annual USC Associates Pocket Calendar, which they have funded since 1986 and endowed in 1993. The popular calendar serves as a reminder to all Associates of their own affiliation with USC.




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