APRA INTERNATIONAL CONFERENCE 2003
Saturday, August 16, 2003
10:30 a.m. to 11:45 a.m.
Session URL: http://www.usc.edu/dept/source/Presentations.htm
Nancy Ellis Taylor
Associate Director of Development Research
University of Southern California
A session during which we put on our thinking caps and
discover how to save time, money and exasperation by using the Web to its
I. First: Organize Your Brain
Remember: The Web does not work without your brain.
B. Where Do I Go Now? Answer: Methodology is Your Web Map
b. Research Brief: Level 2
Ex.: How much stock do they own? Do they own any real estate? Can I have a brief bio? (these can be combined in one report)
Key: some analysis involved
Purpose: initial identification of prospect potential
c. Find Everything!: Level 3
Ex.: What should I know before I make that $5 million ask?
Key: requires analysis and correlation of a wide variety of sources
Purpose: background for making the "mega gift" ask or background for a personal meeting the president of your organization will have
Example: USC's WealthID
b. Use a regular set of Web sites (see II below)
A. Go Where Researchers Have Gone Before
Remember: In Hollywood one does not steal an idea, one pays homage.1. Look for resource lists: SF Foundation Center Periodicals List
2. Look for Web pages: APRA Research Links
3. Look for Libraries: Foundation Center Libraries &
4. Look at the L: PRSPCT-L
B. Find a Home: A Tour of Yahoo!
1. Finance: For Stock , Insiders, Bio, Business Descriptions questions & more
3. Mail: To get the questions sent to you
4. Calendar: How to organize answering your questions
5. Groups: Find more answers to questions
6. People Search: Answer phone & address questions
7. My Yahoo!: Customize to keep those answers at your
a. Editing in Explorer
b. Editing in Netscape
Development Research Power Tools
a. Sources of the 3Cs
b. Methodology Web Map
c. Money Saving Freebies
d. Custom Extras (Martindale-Hubbell, Local News, etc.)
See "Am I DoneYet?" from CARA Summer Conference 2001
Reminder: Don't worry about writing down all the
URLs in this session.
This presentation is linked to NETSource, which is available for free on the Web.
Bookmark it today!
Thinking Cap graphic courtesy of