USC DEVELOPMENT RESEARCH
PRIVATE COMPANY RESEARCH
a methodology



 


Research Guidelines

An Explanation: This list is offered as a basic guide to the resources available at USC for private company research. Every research question is a little bit different, so a researcher would not always need to use the same sources in the same order. The methodology would differ significantly, for example, when searching for a person's connections to private businesses rather just looking for private company information. The focus here is private company information.

Part I: How to Find Basic Business Information

Note:
Basic company information is:
Address
Sales
Business type
Executives
 
Beginning
Business Identification
Always start with in-house information, 
this will guide your use of other sources
CHECK AIS-D 
     address, giving history
CHECK HARD COPY FILES/PROFILES ON DEVRES
     profiles already indicating co. is private,
     additional USC connections
Business Profile #1

 

CHECK HOOVER'S ONLINE
http://www.hoovers.com/ 
Best source for initial search for
Address
Sales Est.
Business type
Executives
Web site
Subsidiaries

If Company is not in Hoover's or there is insufficient data, go to Profile #2

Business Profile #2 CHECK D&B MILLION DOLLAR DATABASE
http://www.dnbmdd.com/
Site includes:
Address
Sales
Business type
Executives
Web site
Subsidiaries

If Company is not in Hoover's or D&B, go to Profile #3

Business Profile #3 CHECK LEXIS-NEXIS UNIVERSE BUSINESS 
http://web.lexis-nexis.com/universe
Go to Company Financial Information
Then check
US Private Companies
or International Company Reports
Site usually has basic
Address
Sometimes additional 
Financial Information
Executives

If there is no Company information here, go to Profile #4

Business Profile #4 CHECK WEB FOR COMPANY WEB SITE
use YAHOO! for a quick look up
http://www.yahoo.com
CHECK FAVORITE SEARCH ENGINE
http://www.altavista.com
CHECK PHONE DIRECTORY
http://www.switchboard.com/

If there is no Company information here, go to Profile #5

Business Profile #5 CHECK LEXIS-NEXIS INCORP FILES
http://web.lexis-nexis.com/ln.universe
Site has basic
Address
Sometimes additional
Executives

If there is no Company information here, go to Profile #6

Business Profile #6 CHECK HARD COPY SOURCES
Southern California Business Directory
L.A. Business Journal Book of Lists

If there is no hard copy info, go to Super Sweep

Super Sweep CHECK DOW JONES AND/OR LEXIS-NEXIS
All Sources/All Years
http://www.marshall.usc.edu/library/
http://web.lexis-nexis.com/ln.universe

If clues are located, review Business Profile sites above as appropriate
See also Special Resource: D&B Desktop Solutions in Part II below
Otherwise, this step completes the basic search

Part II: Additional Resources
 
 
SOURCES FOR EXECUTIVE 
OR BOARD LISTS
CHECK COMPANY WEB SITE
If the Web site is not on Hoover's or D&B
use YAHOO! for a quick look up
http://www.yahoo.com
FINANCIAL INFORMATION
Sales/Earnings
Business Sale Price
CHECK DOW JONES AND/OR LEXIS-NEXIS
News Sources
http://www.marshall.usc.edu/library/
http://web.lexis-nexis.com/ln.universe
CHECK D&B DESKTOP SOLUTIONS
View the Financial Information Section
Does not often provide additional financial information
OWNERSHIP CHECK D&B DESKTOP SOLUTIONS
View the History/Operations Section
Special Resource: D&B Desktop Solutions  This pay-per-view resource should be used primarily for locating ownership. See "Ownership" above.
It can be used to locate a business when all other FREE resources have been tried.

 

Prepared by: N.E. Taylor