INTRODUCTION

TO

$$CORPORATE SPONSORSHIP RESEARCH$$

 OUTLINE

&

SELECTED BIBLIOGRAPHY

 

I. What is a Corporate Sponsorship?

A. The ABEs of Sponsorship

1. Advertising

cause-related marketing, couponing

2. Bodies=Bucks (Demographics)

long lines, libraries

3. Events

golf, galas

4. Ethics

alcohol, tobacco & firearms

B. MegaExample: "America's Smithsonian"

II. Research/Selected Bibliograpy

(800) 678-9595

Weekly; Price: $109

http://adage.com/index.html

Ad Age Dataplace - lists of top advertisers

http://adage.com/dataplace/index.html

Ad Age Special Edition - Leading Advertisers

Available September 29, 1997

Adweek

(800) 722-6658

Weekly; Price: $125

Adweek Online

http://www.adweek.com/

 American Demographics

(800) 828-1133

Monthly; Price: $69

Bookstore

http://www.demographics.com/

Archives

http://www.demographics.com/publications/AD/

Standard Directory of Advertisers

National Register Publishing/Reed Elsevier

(800) 521-8110

Annual; Price: $1,299

 

B. Business 

Book of Lists

(examples: Los Angeles Business Journal Book of Lists, Crain's New York Business Book of Lists, Grand Rapids Business Journal Book of Lists)

(800) 486-3289

Annual; Prices vary

http://www.amcity.com/bookoflists.html (has list of available titles)

Directory of Corporate Affiliations

National Register Publishing/Reed Elsevier

(800) 521-8110

Annual; Price: $998

Hoover's Company Capsules - search by Location/Industry/Sales

http://www.hoovers.com/

Dun & Bradstreet

http://www.dnb.com

Southern California Business Directory

Database Publishing Co.

(714) 778-6400

Annual; Price: $168

Ward's Business Directory of U.S. Private & Public Companies

The Taft Group

(800) 877-TAFT

Annual; Price: $2,125

Yellow Pages Online - Brand Name Search

http://ypo.com/search/ypobrnd.htm

 

C. SPONSORSHIP AND OTHER CORPORATE GIVING 

Corporate Giving Directory

The Taft Group

(800) 877-TAFT

Annual; Price: $425

Corporate Giving Watch

The Taft Group

(800) 877-TAFT

Monthly; Price: $149

Corporate Philanthropy Report

(800) 655-5597

Monthly; Price: $165

Corporate Web Sites

Corporate Grantmakers on the Internet

http://fdncenter.org/grantmaker/corp.html

IEG Sponsorship Report

(800) 834-4850

Biweekly; Price: $320 (nonprofit rate)

Free Trial Subscription

http://www.sponsorship.com/products/products.html

IEG Network Sponsorship Links

http://www.sponsorship.com/links/links.html

 

D. NEWS 

Local Newspapers

Daily or Weekly; throwaways

See NETSource below

Datatimes (fee-based)

http://www.datatimes.com/

E-Library (web-based; 30-day free trial)

http://www.elibrary.com/

PRNEWSWIRE

http://www.prnewswire.com/

archive search available through Dialog

NETSource@USC

http://www.usc.edu/source/

Full Text & Free

http://www.usc.edu/dept/source/free.htm

News & Current Events

http://www.usc.edu/dept/source/news.htm

Special Sites

 Prepared by: N.E.Taylor 8/13/97