Electronic Resources

International Marketing Review

The International Marketing Review provides a platform for contemporary ideas in international marketing, the thinking, theory and practice. It is not a home for general marketing papers, but delivers research based on empirical studies of marketing strategy issues as well as comparative studies of markets and marketing practice with a purely ?International? flavour. The International Marketing Review seeks to publish papers that are academically robust, hence the double blind peer review process it adopts, but also papers that communicate effectively and therefore really contribute to international marketing.

Holdings: v. 6, no. 1 (1989)--present

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