Electronic Resources

Subject Resources: Marketing

= USC users only     = Multiple sources

Databases
	ABI/INFORM Global Business and management database providing extensive coverage of North America and the world
			1971-present
	General Business File ASAP Analyze company performance and activity, industry events and trends as well as the latest in management, economics and politics.
			1980-
	HOMER Catalog of the Information Services Division's library materials (all libraries except Health Sciences Libraries and Law Library catalogs)
	IBISWorld
	LEXIS-NEXIS Academic Universe Full text business, financial, legal, medical, biographical, government and domestic and international newspaper resources.
			varies
	NetLibrary Collection of full-text electronic books.
	PAIS International Indexes public affairs journals, documents, pamphlets, books and yearbooks.
			1972 to the present
	ProQuest Access databases of resources for arts, business, humanities, social sciences, science and newspaper resources.
			varies
	ProQuest Historical Annual Reports
			late 1800’s onward
	Reference USA Directory of over 11 million US public and private businesses.
	Social Sciences Citation Index Citation database for the social sciences
			1965 to present
	SRDS Services
	STAT-USA Economic, business and trade statistical data from the United States federal government.
	Web of Knowledge (Web of Science) Web of Science is part of ISI's Web of Knowledge which also includes Arts & Humanties and Social Sciences citation databases.
			1900-present
	Wilson Business Full Text Business magazine article abstracts with some linked to full text
		H.W. Wilson	Indexing 1982+, Abstracting 1984+, “select” Full Text 1994+
eJournals
	Business & Society Scholarly journal of business ethics and coporate social responsibility.
		First Search (OCLC)	v. 38, no. 1 (1999)-- 2004
		Sage	v. 38, no. 1 (1999) -- present
	Health Marketing Quarterly An applied journal for marketing health and human services.
		Haworth Press
	Industrial Marketing Management
		ScienceDirect	v. 1, no. 1 (1972) -- present
	International Journal of Research in Marketing
		ScienceDirect	v. 1, no. 1 (1984) -- present
	International Marketing Review Research includes empirical studies of international marketing strategy issues.
			v. 6, no. 1 (1989)--present
	Journal of Business Research, analysis, and inquiry into issues from theoretical insights to empirical analyses of data and practical management strategies.
		JSTOR	v. 27 - 74 (1954 - 2001)
		University of Chicago	v. 70, no. 2 (1997) -- present
	Journal of Consumer Psychology Theoretical analyses, critical reviews, and original empirical reports in consumer psychology.
		First Search (OCLC)	v. 10, no. 1 (2001) -- v. 12, no. 4 (2002)
	Journal of Consumer Research Scholarly research aimed at describing and explaining consumer behavior.
		JSTOR	v. 1 - 26 (1974 - 2000)
		University of Chicago	v. 24, no. 1 (1997) -- present
	Journal of Macromarketing Interdisciplinary focus on social issues and marketing.
		First Search (OCLC)	v. 19, no. 1 (1999)--present
	Journal of Marketing Journal of the marketing discipline that focuses on issues in marketing and marketing management.
		JSTOR	v. 1 - 63 (1963 - 1999)
	Journal of Marketing Education Information on the latest techniques in marketing education.
		First Search (OCLC)	v. 21, no. 1 (1999)-- 2004
		Sage	v. 21, no. 1 (1999)-- present
	Journal of Marketing Research Marketing research: its philosophy, concepts, theories, methods, techniques and applications.
		JSTOR	v. 1 - 36 (1964 - 1999)
	Marketing Science Marketing Science articles report significant findings and methodological advances related to many marketing topics.
		Extenza	v. 1, no. 1 (1982) -- present
		JSTOR	v. 1 - 20 (1982 - 2001)
	Psychology & Marketing Research dealing with the application of psychological theories and techniques to marketing.
		Wiley Interscience
	Supply Chain Management Encourages the development and implementation of improved supply chain systems.
		MCB University Press	v. 1, no. 1 (1996) -- present
eBooks
	NetLibrary Collection Collection of full-text electronic books.
Web Sites
	Marshall's Virtual Electronic Library (MarVEL) In-depth guidance on research in the business and accounting fields.
			Current