The USC Graphic Identity Program

The USC Graphic Identity Program is composed of a system of coordinated graphic elements, including the USC Logo, the USC Monogram, the University Seal and the Trojan Head, as well as the official colors and typefaces.

The goal of the Graphic Identity Program is to distinguish all university print, digital and product applications as clearly recognizable USC products. When consistently applied with the university’s full name, the Graphic Identity elements work together to convey the unique qualities of the University of Southern California and to create a coherent USC image.