Print
Specific graphic elements, colors and typefaces were designed to
create awareness, recognition and loyalty for the USC brand. These
elements give USC's documents and print publications a unique and
coherent appearance.
Academic MarksThe USC Logo, USC Monogram and University Seal
are used for print materials related to the academic mission of the
university. The USC Logo is the primary identifier for USC; the USC
Monogram is the "shorthand" identifier; and the University Seal is the
imprimatur of USC. These three graphic elements are the most formal of
all the university marks and should be used to communicate the
integrity and tradition of the University of Southern California.
Spirit MarksThe Trojan Head, USC Block Letters and other
informal Spirit Marks are used to communicate school spirit. Both
formal and informal marks are the exclusive property of the University
of Southern California, and their use is protected by law. All USC
marks must be reproduced from official artwork.
USC Colors and TypefacesColor and typography play an integral
role in USC's graphic identity. USC Cardinal and USC Gold are
synonymous with the university. The fonts, Caslon and Frutiger, express
the classical, academic and collegiate qualities of the university's
unique identity.
Using the Downloadable filesAll USC marks are provided in EPS
formats. Adobe Photoshop, and any other graphics program that can work
with EPS files, can be used to resize these logos as needed.
You can
insert any of the downloadable marks into a Word document. For
directions, see How to add an image file to a Word document.
If you would like to add USC marks to a Powerpoint presentation, you will find some preformatted Powerpoint templates at http://www.usc.edu/identity/presentations/.
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