USC Colors and Typefaces

The university's official colors, USC Cardinal and USC Gold, are a central component of the Graphic Identity Program for all print, product, stationery and Web applications. USC's official typefaces are Caslon 540 and Frutiger. These fonts are used in most print publications and in graphically rendered headers on Web pages. Correct and consistent use of USC's official colors and typefaces helps reinforce the university's identity.

Guidelines:

• Use the correct Pantone Matching System® colors for USC Cardinal (PMS® 201C) and USC Gold (PMS® 123C).
• Process color callouts for cardinal are: C:0% M: 100% Y: 63% K:29%
• Process color callouts for gold are: Gold - C:0% M: 24% Y: 94% K: 0%
• Do not use maroon and yellow, or red and ochre as a substitute for the USC colors.
• Caslon 540 is the designated serif typeface for the university. Its Roman and Italic versions are used to communicate USC's classic and academic qualities.
• The Frutiger family of typefaces is the designated sans serif typeface for the university. The boldness of the letterforms complements Caslon 540.
• Caslon 540 (serif) and Frutiger (sans serif) are primarily "headline" fonts.
• The body copy of publications (newsletters and brochures) may be set in another serif typeface, such as Times Roman or Adobe Caslon, which are full-featured font families and better suited for body copy.

Links:

Web Colors and Typefaces
USC Colors and Typefaces Incorrect Usage
Purchase Fonts