University of Southern California
Graphic Identity Program
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USC Colors and Typefaces Incorrect Usage

The following are some examples of what not to do when using USC colors and typefaces:

Do not use overly fanciful typefaces. Do not use overly fanciful typefaces.
Do not distort the type. Do not distort the type.
Do not screen the official USC colors. Do not screen the official USC colors.
Do not abbreviate Do not abbreviate "University of Southern California."
Do not distort the type. Do not distort the type.
Do not overlap the type with other marks or elements. Do not overlap the type with other marks or elements.
Do not create backgrounds that diminish the legibility of the type. Do not create backgrounds that diminish the legibility of the type.
Do not create drop shadows that impair the legibility of the type. Do not create drop shadows that impair the legibility of the type.
Do not rotate type or place it on a curve. Do not rotate type or place it on a curve.