University of Southern California
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Fight On!

Fight On!

The use of the Fight On! phrase dates back from USC's early history, and the phrase's popularity has increased steadily to the present day. Fight On! is a phrase that embodies the spirit described by Los Angeles Times sportswriter Owen Bird in 1912 when he described USC track athletes as having "fought like Trojans." The name Trojans stuck, and so did the spirit of Fight On!, which eventually became the title of USC's fight song. The Fight On! phrase can be used for print or product applications. Fight On! is not appropriate for use on academic materials.

Guidelines:

  • Fight On! is not a graphic trademark so you can recreate it in any font.
  • The version above was created with the Athletic Font found at http://www.zacharyfont.com/docs/ath.html.
  • Use the correct Pantone Matching System® colors for USC Cardinal (PMS® 201C) and USC Gold (PMS® 123C).