University of Southern California
Graphic Identity Program
Print Web Stationery Products Presentations
Print

Trojan Head

The Trojan Head, also referred to fondly as "Tommy Trojan," is one of the foremost "Spirit Marks" that communicates USC school spirit. Used on a wide range of informal print, product and Web applications, the Trojan Head is not appropriate for use on academic materials.

Guidelines:

  • The Trojan Head should be used when a bolder, more informal look is desired, particularly by student groups and alumni organizations.
  • The Trojan Head may be used alone, or in combination with the USC Arch Block Letters.
  • There are two versions of the Trojan Head, positive (for lighter backgrounds) and reverse (for darker backgrounds). Do not reverse the positive version. It produces an undersirable effect known as "X-ray Tommy."
  • The Trojan Head must be surrounded on all sides with a clear space that is 1/3rd the width of the mark itself. This clear separation from all other graphic elements provides graphic impact and preserves equity in the mark.
  • The Trojan Head and its combinations must be reproduced from official artwork.

Links:

Download Trojan Head Graphics
Download Arch/Trojan Head Combination Graphics
Trojan Head Incorrect Usage