University of Southern California
Graphic Identity Program
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USC Logo Incorrect Usage

Avoid applying the USC Logo over backgrounds that are textured, uneven or patterned. The variation will degrade the image of the signature and obscure its visual impact. Additionally, do not alter the USC Logo in any way.

The following are some examples of incorrect usage:

Do not apply the USC Logo over a background so dark that the mark's image is obscured.
Do not apply over a cluttered background that degrades and confuses the mark.
Do not apply over a divided background that transects and confuses its image.
Do not extrude or distort the USC Logo in perspective space. This makes it illegible.
Do not apply a mark over an antiqued, mezzotinted or otherwise uneven background.
Do not use any USC mark as a repeating background element.
Do not delete the rules used within the mark.
Do not overlap the mark with another element.
Do not alter the proportion of the mark.
Do not alter the typeface within the mark.
Do not use the mark in an outline form.
Do not add a border to the mark.
Do not combine the mark or parts of the mark with other elements.
Do not alter the rules within the mark.
Do not create drop shadows that impair the legibility of the mark.
Do not screen the official USC colors in the mark.
Do not specify the mark in more than one color.