Products

USC Trademarks and Licensing Services (TLS) coordinates both internal and external product usage of USC's identifying marks. Established in 1976 to protect the USC name and identifying marks, USC's licensing program was one of the first collegiate licensing programs in the nation. Since that time, TLS has worked to preserve and promote the university's long standing reputation as a center of academic and athletic excellence. The University of Southern California licenses only those products which reflect positively upon the university and are in keeping with USC's mission.

Merchandise vendors wishing to use the university’s identifying marks on commercial products must be "licensed vendors." In other words, vendors must obtain permission to use USC marks by securing trademark licenses from TLS. Campus organizations that want USC's identifying marks on their internal use products must hire licensed vendors to produce these items.