University of Southern California
Graphic Identity Program
Print Web Stationery Products Presentations
Web

Web

As with printed materials and products, USC has developed identity standards for its Web pages. These are designed to provide prominent and consistent branding of all USC Web pages while supporting the diversity of design and content on USC Web sites.

Web Branding Bars

Special graphics called Web branding bars have been developed to identify USC Web pages. The two primary Web branding bars are:
  • The Web Monogram Bar
    The Monogram Bar must be used on the main (home) page of a Web site. It may also be used on other site pages.

  • The Web Text Bar
    The Text Bar is required on all other Web pages, unless a Monogram Bar is used instead.

USC Colors and Typefaces

Only approved colors and fonts may be used in branding bars.