University of Southern California
Graphic Identity Program
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Colors and Typefaces

Web Colors and Typefaces

The university’s official colors, USC Cardinal and USC Gold, are a central component of the Graphic Identity Program for Web applications. In addition to USC Cardinal and Gold, four other colors (black, white, dark gray and light gray) may be used in constructing branding bars.

USC Cardinal USC Gold
Cardinal Color Block Gold Color Block
#990000 #FFCC00

Light Gray Dark Gray Black White
Light Gray Color Block Dark Gray Color Block Black Color Block White Color Block
#CCCCCC #777777 #000000 #FFFFFF

USC's official typefaces are Caslon 540 and Frutiger. These fonts are used in graphically rendered headers on Web pages. Correct and consistent use of USC's official colors and typefaces helps reinforce the university's identity.

Guidelines:

  • Use the correct RGB colors for USC Cardinal (#990000) and USC Gold (#FFCC00).
  • Do not use maroon and yellow, or red and ochre as a substitute for the USC Colors.
  • Caslon 540 is the designated serif typeface for the university. Its Roman and Italic versions are used to communicate USC's classic and academic qualities.
  • The Frutiger family of typefaces is the designated sans serif typeface for the university. The boldness of the letterforms complements Caslon 540.

Links:

USC Colors and Typefaces Incorrect Usage
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