Our Collaborative, User-Centered Process
Effective web design is driven by a deep understanding of both the organization and its target audiences. Web Services works with you to analyze your organization’s needs and the needs of your audience to ensure that your website will meet those needs. Our process is divided into five, distinct phases:
Discovery and Research
During the discovery and research phase of the process, we interview you and your key stakeholders to determine the overall goals for your website and learn about your target audience. This allows us to outline the project’s key objectives, as well as identify metrics for tracking success.
- Preliminary Findings Document
Strategy and Concept Development
During the second phase of the project, we apply the information that we acquired in the discovery phase to recommend a solution that is tailored to your particular needs. Prioritizing audience, content development, and functionality, we provide a detailed timeline of the goals and scope of the project.
- Content Priority Document
- User Profiles and Scenarios
- Project Plan
During the design phase, we translate the project's strategy into a designed user experience. Our aim is to produce a site structure and graphic design that best address your requirements and your users' needs.
- Information Architecture
- Visual Design
- Content Delivery Plan
Building and Implementation
During the fourth phase, we build your web pages using standards-compliant HTML CSS code. We then migrate your content into a content management system, ensuring that it is easy for you to update. Finally, we test the beta, or prelaunch, version website in all supported web browsers to verify a consistent user experience.
- Beta Version of Website
Deployment and Launch
During this stage, we publish your website and provide the tools and training you need to update your content and maintain your website.
- Online Style Guide
- Pattern Library
- CMS Training
Web Services charges $125 per hour for its web design, consulting and programming services.
Web Design and Consulting
We offer a number of services and tools to enhance your website, including.
- Google Search Engine
- Content Management/Publishing Systems
- Website and Search Analysis
- Blog Software
- HTML E-mail
- USC Events Calendar with standard feeds
- USC News Feeds
Web Programming Services
Web Services offers a variety of custom content publishing software to fit our clients’ needs.
Portal and Collaboration Services
Web Services manages USC’s MyUSC portal project and the associated collaboration software. If you are interested in learning more about the USC’s MyUSC, please contact Candy Borland, director of Web Services, at email@example.com.
How to find us
Our offices are located on the third floor of 3434 South Grand Avenue (CAL on campus maps). Getting to 3434 Grand.
Why Use Web Services?
Our expertise includes interactive media, community and user engagement, content publishing, and content aggregation. Our portfolio of completed projects includes the primary USC homepage and website as well as websites for many schools and units with a diverse range of audiences and business needs.
Web Services offers USC customers advantages that outside web firms are unable to match. Our software runs on the central web hosting infrastructure housed in USC's new, state-of-the-art data center. We provide customers with the complete technical infrastructure needed to develop and publish websites at USC, including systems capable of exchanging data with other USC websites and applications, such as the University Communications news database and the University Communications events calendar. We create newsfeeds that can be imported into USC's portal and other websites, or picked up by individual users.
As a USC group, we can assure you that you will have continuity of support in the years to come. We will help you take advantage of USC's web infrastructure and capabilities as they evolve over time and will be here for you when you need us.
Candace Borland is the director of ITS Web Services. She has over 20 years of experience managing information technology groups and projects. Her past 12 years have been focused on projects that create new web sites, web communities, and web infrastructure to enable these. In 2001 Candace joined USC with the assignment to rebuild USC's web services department and central website and then to help departments across USC optimize their use of the Web.
Candace has a particular interest in the use of websites and web applications to build online communities. Her web experience began in 1995 as the founding manager of ArtsEdNet, the Getty Trust's successful early effort to use the web to create an online educational community to support K-12 arts teachers. She also has experience in Internet startups, having served as the vice president of research and development at an online education dotcom.
Candace earned her B.A. at Rice University and her Ph.D. at the University of Texas at Austin in educational psychology, with a specialization in applied statistics and research design.
Kristina Batiste is a web project manager for Web Services. She plans and organizes website production and redesign projects for the USC community. As a former UX designer, Kristina is a strong advocate for creative solutions that delight the user. Working with Web Services' designers and developers, she serves as the primary client contact, guiding projects from initial concept through development - managing budgets, schedules, and staff resources across multiple projects in an effort to deliver beautiful, elegant websites within budget.
Her prior roles include user experience architect for Kuali Student, a community sourced project building online applications for higher education, web content specialist for the University of British Columbia, copywriter, graphic designer, and market researcher.
Kristina earned her BA in English from Stanford University and a Master of Library and Information Science from the University of British Columbia.
Lynn Boyden joined Web Services in 2010 as information architect. Lynn also teaches information architecture as an adjunct faculty member at the University of California, Los Angeles, and her information architecture practice has encompassed heading the Los Angeles office of FatDUX, as well as working at other agencies, institutions and corporations. Her previous experience includes serving as a user experience designer for Yahoo!, information architect for Symantec and as administrator of UCLA’s Moving Image Archive Studies program.
Lynn earned her B.A. from Rice University and MLIS from UCLA with a specialization in information systems and organizations of information. She is a member of the American Society for Information Science. She is published widely and is a frequent speaker in the field of information architecture—including organizing and presenting at the annual Information Architecture Slam workshop since 2004.
Since 2006, Ellen Castillo has been administrative services coordinator for Web Services, where she provides a wide range of administrative support for the group. She joined USC in 1998 as part of the Center for Scholarly Technology, which housed Web Services at that time.
Ellen earned her bachelor's degree in accounting from the Polytechnic University of the Philippines. Before joining USC, she worked for the Los Angeles Area Chamber of Commerce.
Jason E. Cauwels
Jason Cauwels is a senior developer for Web Services. He specializes in custom web solutions, marketing, and designing for online implementations. He spent seven years as developer and owner of LimeTreeMedia, where he created custom content management systems and marketing microsites for a variety of clients. He has also been a project manager for Harpo/Oprah.com, senior/lead front-end web developer for Sears Holdings, and front-end web developer for Leapfrog Online.
Jason received a BA in journalism and mass communication from Drake University in Des Moines, Iowa.
Samantha Chilton is director of design and development for Web Services and leads the group's team of designers and developers. Since 2001, she has managed the group's website projects to ensure that they are successfully completed—on time and within budget. Samantha also serves as an information architect for the group, specializing in organizing information in ways that result in meaningful user experiences.
Before joining Web Services, Samantha worked as a program manager at the Getty Education Institute, working on one of the Getty's first websites, ArtsEdNet, an online community for art educators.
Samantha holds a B.A. and Postgraduate Diploma in Museum Studies from Leicester University, England and an M.A. in Educational Technology from Pepperdine University.
Robert Doiel is a software engineer for Web Services and focuses on web application architecture and implementation. He has been at USC since 1992, writing applications in diverse languages, implementing database architectures, and expanding software development methods and practices for various departments.
Robert's work emphasizes front- and back-end integration through web service architectures and design patterns. He has developed a number of open application programming interfaces (API) for Web Services, such as the central USC Events Calendar.
Robert earned his B.S. in computer science at USC and his M.A. in humanities at Mount Saint Mary's College, Los Angeles.
Dan Heller is a senior designer for Web Services. Over the past six years, he has developed successful designs for a wide range of organizations at USC. His design work incorporates cutting edge interactive functionality, visual aesthetics, and Ajax techniques. Dan is committed to creating an online user experience that is engaging and user-friendly.
Dan received his bachelor's degree from USC.
Louise Marks is a software engineer for Web Services and focuses on the development of custom PHP/MYSQL applications to support the special content publishing needs of USC customers. Louise has considerable expertise in search engines, including Google search appliances.
Louise earned her bachelor's degree from the University of California, Santa Cruz.
Paola Rico is a designer for Web Services, helping schools and units across USC enhance their branding and web strategies by combining effective design with leading-edge interactive technology. Originally from Bogota, Colombia, she earned a master of visual arts degree from Javeriana University.
As art director for Andres Carne de Res, Paola conceptualized events for Gwen Stefani, Bjork, Marilyn Manson, and Moby, as well as developing brand images for corporate clients including Visa, Mazda, and Renault. Paola also served as lead designer for Nikki Beach Worldwide and creative director for the travel company Limited Edition Leisure.
Kit Warchol is a junior web developer who builds and maintains websites for Web Services’ clients throughout USC. She also provides support, from troubleshooting to WordPress training, with the goal of helping clients create and manage effective, engaging websites.
A multitalented designer with specialties in Adobe Creative Suite, HTML5, CSS3, marketing campaigns, and social media, she also has an eye for correct and creative copy. She was previously a product and web designer for online ticketing firm Flavorus Inc. and visitor services lead for the nonprofit Annenberg Space for Photography.
Kit received a BA in English and comparative literary studies from Occidental College.