CHON A. NORIEGA is Professor in the UCLA Department of Film, Television, and Digital Media. He is author of Shot in America: Television, the State, and the Rise of Chicano Cinema (Minnesota, 2000) and editor of nine books dealing with Latino media, performance and visual art. Since 1996, he has been editor of Aztlán: A Journal of Chicano Studies, the flagship journal for the field since its founding in 1970. He is series editor of A Ver: Revisioning Art History and The Chicano Archive. In July 2002, he became Director of the UCLA Chicano Studies Research Center. For the past fifteen years, Noriega has been active in media policy and professional development, for which Hispanic Business named him as one of the Top 100 Most Influential Hispanics. He is co-founder of the 500-member National Association of Latino Independent Producers (NALIP, established in 1999) and served on the Board of Directors of the Independent Television Service (2001-07), the largest source of independent project funding within public television. He is currently Board Chair for the Center for Human Rights and Constitutional Law, Inc.