TECHNOLOGY COMMERCIALIZATION PLAN REQUIREMENTS
The Technology Commercialization Plan Requirements must be followed to have your plan considered.
For technical requirements to write the plan, click here.
COVER PAGE: Minimum required information as follows:
Company name (logo, if any)
Names of team members
The words “Technology Commercialization Plan“
The words “ University of Southern California”
EXECUTIVE SUMMARY (2 pages max)
Compelling story – what is the pain? The problem? The need?
Concise statement of how your technology solves the problem
Synopsis of your technology commercialization plan with major points from all required sections
TABLE OF CONTENTS
Description of the technology
Technology Readiness (please refer to the Technology Readiness Index)
Intellectual Property Status
In what industry is the technology? Definition of your industry and your sector.
How does this industry work? Why is this industry a good environment for this business?
Size, life cycle status, characteristics, drivers
Trends (historical and current)
Barriers to entry
Typical sales patterns and profit margins (gross and net)
POTENTIAL MARKET APPLICATIONS
Definition of primary/secondary target markets (location, size)
Key market factors (demographics, economics, social, legal)
Market segmentation (key variables)
Results of primary research (customer profile, needs analysis, demand calculation)
Value chain analysis
Identification and experience of management team that will execute the concept
Roles and responsibilities
Missing talent and gaps in personnel
POTENTIAL CHALLENGES AND RISKS
Business model risks
PATH TO COMMERCIALIZATION
Market entry strategy
Timeline and milestones
RESOURCE REQUIREMENTS TO COMMERCIALIZE
Prototyping plan and timeline
Resources required to prototype
Resources required to reach go-to-market stage
APPENDICES: Supporting documents for individual sections and important areas - please organize with a table of contents. The following are items that might be included in the appendix.
Contracts/purchase orders awarded to firm
SBIR or other grants
Articles or readings related to the business or opportunity
Bibliography and list of cited sources (if not in footnotes or endnotes)
TECHNICAL REQUIREMENTS AND WRITING GUIDELINES
The body of the plan must not exceed 20 single-spaced pages. This limit excludes the cover page,executive summary, table of contents,
Sections, Titles and Order:
All required major sections referenced above must be included in your plan in the required order. Bullets under each
major section suggest topics that should be addressed by the plan.
Font: 12 or 11 pt type; simple and attractive to read style (Times New Roman, Arial).
Write in third person using a mixture of the company name, a third person pronoun, or passive voice.
Objectivity & Persuasiveness
Be objective: Avoid exaggeration and self-aggrandizement.
Persuasiveness is derived from content, thoroughness and presentation, not the adjectives describing your concept or management team.
Organization & Structure
Outline and organize logically; transition and flow.
Simple, straightforward sentences and paragraphs
Use headings and bullets liberally
Write it for a layperson
Avoid technical jargon and big words
Don’t assume the reader has industry or market knowledge
Remember that this is a persuasive document. Cite multiple sources of information (footnote or endnotes linked to the text), and don’t rely solely on your own experience to support any claim. Every claim should have support from more than one source. Be sure to interrelate sources not simply dump data into the plan. Please use an accepted style guide ( Chicago Manual of Style, APA, MLA) for all footnotes or endnotes. Style guides can be found in the Crocker Library online. Be sure to link the Arabic Numeral in the text to the footnote or endnote.
Grammar: Refer to The Elements of Style by Strunk & White.
Introduce and discuss any graphics used to highlight the key points for the reader. Don’t assume the reader will readily identify key points in graphics or tables.
Page appearance :
A certain amount of white space on the page is good. Remember, this is not a novel that the reader will devour cover-to-cover. Make it easy for the reader to find information. Use headers and bulleted points, and refrain from having full pages of nothing but text.
Be sure your most persuasive points are clearly understood in every section of the feasibility analysis. Every section should begin with a one-paragraph summary of the most persuasive points in the section.
Proofread: Proof, spell check, grammar check, proof . . . . . then proof again.
- Deadline: Sunday, April 6 by midnight.
- How to Submit: Submit ONE pdf file of your entire commercialization plan including all financials and appendices.
This file must not exceed 2 MB in size. Check rules page for file naming convention requirements.