T h e    C e n t e r    f o r    T e c h n o l o g y    C o m m e r c i a l i z a t i o n

The Start-up Journals
Sidebar Text

Find out what it's really like to recognize an opportunity and go through the process of discovering if it's feasible.


Join USC entrepreneurial teams (E-Teams) from the Greif Entrepreneurship Center at the Marshall School of Business every week online to see how they're progressing with their new venture concepts. Share their ups and downs, unedited and uncensored (well, almost uncensored) as they deal with real entrepreneurial issues.

You will find a variety of concepts here from high technology to service, so pick a team that most suits your needs or plans for the future and follow them every week through their online journals and photos. Or, follow several and use the experience to decide what kind of venture best suits you.

We've divided the journals into two segments: high technology and product/service. Just click on the name and enjoy!

High Technology Teams

Product/Service Teams

3D Interface
This USC-Caltech team is working on a great technology that lets users create 3-D graphics in virtual reality

Virtual Tour Companion
Here's a team with more ideas than they know what to do with. They have finally decided on a concept. Check it out.

FAST TCP
This team is making it possible for companies to send high-bandwidth content in a way never before possible

La Femme Apparel Company
This team is going after the very popular plus size market. Follow them as they figure out the best way to differentiate themselves in the market.

Integrated Timing
This team is working on a critical new trend in electronics.

H-P Surf Products
This team is determined to return the surfing industry to profitability
  ShyGirl Cosmetics
This team has decided that the Latin-American woman needs cosmetics all her own. They have changed their name from Cuca Cosmetics to ShyGirl.