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FAST TCP
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Team Members: Steve Popielarski, Umang Doctor, James Hsu,
Jonathan Fung, Frank Torresy |
| November 30 TOP
This class really has been quite an experience. The FAST
team faced a number of struggles but managed to pull off high-quality
work nonetheless. In the final weeks, members took responsibility for
those tasks that were most important to them, with everyone juggling a
number of time-consuming external commitments. Though work of higher-quality
could have come from combined efforts on all fronts, this wasn’t
realistic. Someone had to be responsible for getting the presentations
together, and that person therefore shouldered most of the workload since
organizing team meetings to do so was impossible. Another person accepted
responsibility for getting the final report in shape to turn in, and did
the lion’s share of work to accomplish that feat. While not ideal,
we didn’t have the entire team at a meeting for the last month of
the class, and had to work around that realization.
Some members will always contribute more than others.
But what could have been done to better spread the work, and generally
have a better functioning team? In Steve’s opinion, forming a team
earlier in the term would have made a world of difference. During the
first month of class, Steve and James had the chance to learn and understand
the technology before other members joined. When the team was finally
put together, everyone’s schedules were already crowded with other
meetings and there was no time to meet as a group, even early on. We had
two assignments due the week after the team was formed, leaving no time
to get to know one-another personally or to catch up on background information.
Having a geographically dispersed team didn’t allow us to make up
for lost time, ultimately resulting in a somewhat dysfunctional team.
Though we spent some time reviewing the technology early
on, there was insufficient time to do so. This situation was made considerably
worst by the rapidly changing nature of the project. When we started,
the market for FAST wasn’t clear. It was a semester-long project
to decide where it fit in and to justify that decision. Therefore, markets
and business strategy were fluid. Without being able to get together as
a team to discuss these changes twice a week, in addition to time spent
on assignments, there was a clear knowledge-gap between team members.
This gap spiraled as questions came up in primary research that led to
inventor involvement, further alienating some members of the team.
Had we all lived in close-proximity to one another, or
had more designated meeting times, this team probably would have performed
well. We have now experienced first-hand what can go wrong in a team,
and learned a lot in the process. Most of the problems we faced were relatively
small, but grew uncontrolled by lack of face-time or incompatible goals
for the course. The chance to get a beer together even once a month would
have gone a long way. In the end, Prof. Allen has provided us with an
invaluable experience working in a strained environment that will surely
benefit our future careers.
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November
23 TOP
As we approach the final days of our feasibility study
analysis, we are checking and finalizing our assumptions and our work.
Specifically, in the past week the Technology Scholars
were able to enjoy a dinner with Drs. Allen and Pickar and share their
thoughts on the semester and their involvement with both Caltech and Marshall
MBA students. I (Frank) feel like I have learned a great deal this semester,
both about how different people think in certain situations and about
how entrepreneurial ventures are brought to market.
This past week we presented our elevator pitch to a receptive
class and panel of judges. We felt as though the presentation was clean,
smooth, and effective, but we received some comments regarding our financials.
Given the limited time span of the presentation and the restrictions on
presentation format, we were unable to delve as deeply as we might have
into our financial assumptions. Nonetheless, we were happy to see some
positive response, and took note of our shortcomings in order to correct
them for future presentations. In particular, we are considering the effectiveness
of our compelling story and of making our financial assumptions clear
and formally presented within our final feasibility.
The group divided the remaining portions of the feasibility
study into segments. The overall main focus was placed on certifying market
data and quantifying demand figures. As mentioned above, we also decided
to add some clearer customer matrixes. These matrixes will hopefully make
our business model and our analysis much clearer to the reader. We have
also spent a great deal of time on our business model – after speaking
with Dr. Pickar, we decided to extend our model by several months to accommodate
a slower technological “transfer” time to market.
We have also had to make specific decisions regarding
the types of “boxes” (or hardware servers) we plan on implementing
within this business model.
Due to team-members being forced to travel to make work-related
interviews and other engagements, our team has not been able to meet much
in person this past week. However, we have kept communication lines fluid
and communicate several times a day (recently) via email and telephone.
On a personal note, I agree with our most recent journal entry, which
highlighted some organizational static created by a lack of communication
between the team and the actual inventors/programmers of FAST. I would
add to those comments by saying that this week (as the past few have been)
was very hectic for all group members. Though I would have liked to, we
were not able to meet in Pasadena to show any of the inventors the fruits
of our semester-long project.
Unlike in past weeks, this week has seen no tension between
group members’ expectations. The project and the feasibility have
taken precedent and the group has streamlined its processes.
We have revised the previous mistakes of our first feasibility
draft, and have focused on making our final feasibility smooth and fundamentally
sound. We have compiled a list of several crtical success factors that
we want to push out throughout the feasibility, and are working hard to
make certain that our feasibility clearly conveys the group’s vision
for FAST technology as applied to real-world markets.
In pure reflection, I feel that this semester has been
more than I’d hoped for. I was expecting to meet new people and
be placed in challenging situations in different environments, but I did
not know whether I would fit in or not. I am glad that I was given the
opportunity to take this class as I feel that I made some friends and
gathered a great deal of real-world team working experience. I would love
to pursue an MBA in the not-so-near future, and I am also grateful for
the chance to experience the MBA curriculum in advance.
We feel that, looking back, the semester flew by and
that a lot more work, time, energy, and dedication will be necessary to
see FAST (and hopefully the group) reach its market goals/potential.
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November
16 TOP
This is going to be my (James) last journal entry for
the FAST project. Let me start by saying that I have learned the most
from this project than any class that I have taken this term. It has been
an incredible experience and I encourage anyone interested in technology
and entrepreneurship to take this class. The key lessons I learned from
this project is to never give up and the importance of team dynamics.
First of all, one of the most positive lessons that I
have learned from this project is to never give up and that it is possible
to solve a problem if we work hard at it. I remember in the beginning
of this project, my biggest issue was trying to determine where FAST can
be applied to solve a real world business problem. Even after three weeks
of thinking and research, that question was not answered; it was probably
the most difficult time as we did not know whether the project would lean
toward feasibility or not. However, we did not give up. As our team kept
on working, researching and talking with different people from industry,
we slowly but surely, narrowed down to a need in the market. Thanks to
the help of our Caltech team member who was able to attend a Storage Networking
Conference and do much of the primary research legwork, we were finally
able to determine how FAST would look like as a product, the exact business
application it would solve, and its direct competitors. FAST has a lot
of momentum right now and given the right team, resources, and environment,
FAST is well on its way to becoming a successful company. One of the key
lessons is that most ideas typically start off blurry but if you never
give up and work hard at it, you will find an answer.
The second key lesson I learned is the importance of
team dynamics. In our class last week, the Professor mentioned the importance
of the team and that venture capitalists typically look at how the team
functions before even looking at what company is about. The positive aspect
is that our team consists of people from various backgrounds and with
different skills sets. Unlike most business teams I’ve been involved
in where everyone is an MBA student, our team consists of students from
Caltech PhD, Marshall MBA, HKUST MBA, Marshall Undergrad and The Art Center.
I can honestly say that this is the most diverse team that I have been
a part of since starting my MBA program.
However, painting a rosy picture about the benefits of
a diverse team is not what I intend to talk about here. To be honest,
in the past 3-4 weeks, our team has faced a moral change. Although none
of us want to admit it upfront, it is evident in our team meetings and
conversations. Heated arguments are now the norm of every team meeting
and resolving them has not been easy. Typically, at least one team member
comes out of a team meeting feeling frustrated and unhappy. In fact, to
resolve issues these days, we have had to ask the Professor about her
opinions. Although this is ok in a class environment, it clearly shows
that in the real world environment where there is no Professor, the team
will face serious challenges in coming to an agreement. So how does this
happen when the FAST concept is actually doing so well? This is a question
that I have pondered myself and the best reasons that I have come up with
is that our team members have different incentives.
Some are working on the project to solely to start a
company while others are taking this class for pass/not pass. Although
most of us came into the project hoping to see FAST become a company, we
were not given the right incentives or resources. In my last journal about
a month and a half ago, I stated that we needed to have more involvement
and communication from the inventors but that has not been the case. We’ve
had very little contact with the inventors and don’t really know
about their goals. In fact, I am many times surprised at meetings when
I hear information trickled down to me about what the inventors are doing.
The truth is that there has been no equity agreement or any encouragement
that some of us will be part of this company. I believe this incentive
flaw contributes to the low moral we are facing. The different incentives
also cause team members to spend different amounts of time on the project.
Those who spend more time tend to feel they own more of the project and
are unhappy that others don’t spend as much time as they do.
So the question is could we have solved some of these
incentive and time commitment problems from the beginning? I believe we
could have, but it would have taken involvement from the inventors. First,
we needed to have both verbal and written agreements from the inventors
as to their expectations of our team and our expectations of them. Second,
the inventors needed to communicate with the entire team on a weekly basis
so that they can appreciate our efforts and can help guide us toward a
mutually agreeable direction. We did not have either of these. In fact,
the trickle down information structure we have now has created a hierarchy
that impedes full commitment from all members of the team.
It is always difficult to talk about things that don’t go well in
the team. However, I hope that the team dynamics lessons learned from my
team experience will help future teams.
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November
10 TOP
The past week was fairly exciting for the FAST team.
We are getting a clearer idea of our entry point, and an idea of what
our first product will likely be. We believe it is best to offer FAST
TCP installed on a server, as our product. A second, similar, product
to be released shortly thereafter will contain a compression chip in that
same box. There are a number of companies offering boxes that expedite
delivery of content over WANs, but our core technology is friendlier than
the competitors, and should work as well for many applications. A box
removes the complications of operating system differences, Linux licensing
difficulties and software integration.
We met with three lawyers from Allen Matkins law firm
in LA. They were excited by our project and expressed considerable interest
in working with us further. We are not ready to commit to anything, so
we delayed another meeting until mid-January. By that time, we’ll
have a better idea of where this is going and our law needs.
We also met with Kathy and Ken to go over our feasibility
draft. Kathy’s comments were reasonable, and mostly minor. Rather
than dwell upon the draft, we discussed the changes to our business concept
that were brought about by Steve’s endeavor at Storage Networking
World last week. He made a number of key contacts at major players and
was able to bring first-hand information into our concept. Our draft was
good, but much needs to be changed in order to accommodate our new entry
point and list of competitors.
Everyone but Umang was able to meet at Art Center on
Saturday to go over the business concept and delegate out work to be done
by Tuesday. We have only one week before the elevator pitches, and only
two weeks before the final feasibility is due. Time’s a wasting – we’ve
got to get back to work.
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November 2 TOP
This week’s entry will be fused with many personal happenings. My
perspective on the project has been colored by a week that found me interviewing
with eight firms, including two final rounds which lasted 5 hours apiece.
The havoc culminated last night when, having skipped
my senior year homecoming in favor of a final round recruiting event at
the Mondrian Hotel / Skybar, I found myself at home in the morning, minus
my contact lenses, cell phone, ATM card, and $300 (the cab driver ripped
me off).
Strolling out to go to my office, I hopped in my car
and headed to the freeway. I heard a funny noise that intensified as I
sped up, so I stopped by the side of the road to inspect the source of
the strange vibrations. Apparently, sometime during the previous night,
a fellow had endeavored to acquire my driver-side headlight (nothing fancy,
definitely not xenon). When I stopped at the Santa Monica Sprint Store
on the way to work, I was happily informed that the nationwide Sprint
registration system was off-line – defeating any hope for a replacement
cell phone.
As such, I have to say that this fresh batch of interviews
was very helpful in getting me to practice my elevator speech. People
always want to know what exactly I’m doing with Caltech Phds and
Marshall MBAs. Practice makes perfect, and I have been practicing a great
deal.
Tuesday’s meeting in place of regularly scheduled class was valuable
in the sense that I got necessary feedback on my model and how it jibed
with our stated business model. Being very much under the weather, I was
frustrated at times by my inexperience in adequately explaining my assumptions
and how our ideas had to fit into a technical format. But I reminded myself
that this was exactly why I wanted to be in this program – to work
with experienced people and to learn communications skills with people
who aren’t bankers or financial mavens.
We went through the feasibility study line by line and,
in anticipation of our professor meeting, allocated new tasks for each
person to complete. What already existed was, for the most part, acceptable.
But we determined that certain sections were actually altogether too brief – or
in some cases, almost nonexistent. One key element we talked about shoring
up is the competitor profile. We gave each group member a company to research
and find specific types of information.
I think the group dynamic is good. We continually make
sure that everyone is contributing their fair share and that the work
is up to par. Stephen was not at the most recent meeting because he was
making contacts at the convention in Florida. I will note, however, that
we are all learning to work with people from different academic cultures.
Business students and scientists have absolutely different mindsets when
it comes to research and document production.
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October
26 TOP
The first day of this week, Monday, has been the most
eventful and productive day for us. We have achieved a great feat – an
initial draft of our feasibility analysis, thanks to the rigorous deadline
set by the course. Despite time pressure and constraints such as mid-term
and varying schedules, we coordinated well as a team and managed to put
all the discrete pieces of our study together. However, there was some
excitement at the end as our resumes were in different formats and we
only had one hour left to submit the draft. But we again pulled through
and finally submitted the assignment. It was quite satisfying to see our
work shape up well in the draft and we realized that our long arguments
and long nights have borne fruit. By applying industry frameworks and
feasibility tips given during the class, we were able to methodically
conclude the target market for FAST and come up with a reasonable entry
strategy.
For a change, the latter part of the week has been comparatively
quiet for us. After submitting the assignment on Tuesday, we did not have
our normal evening meeting and pizza as some people had to prepare for
mid-term or other work. However, we decided that we would work on the
initial draft on our own and find out the gaps and revisions required
before the team’s scheduled meeting with Kathy on Tuesday. Therefore,
we have started working on the draft scrupulously and diligently.
In order to be efficient and effective, we have also
divided various tasks while Steve has headed up for the Storage Networking
World Conference in Orlando Florida in the search for Waldo. Umang is
continuing secondary research, finding support for the questions of our
survey as well as other relevant information (e.g. size of disaster recovery
and remote backup markets, market leaders, other market information, total
bandwidth use by companies, amount spent on bandwidth, infrastructure
capacity, length of bandwidth contracts, etc). James is also going through
the feasibility study, identifying problem areas and working to resolve
the issue. Frank and Jonathan are going to walk around downtown again
for primary research. Jonathan is also continuing to improve the financials,
by creating a parameter page making it easier for the team to do sensitivity
analysis. And last but not the least, Forrest is designing starter logos
and name ideas to throw around and go over with the scientist Steven Low.
All of us are also going to use our contacts and get as much feedback
as possible from the market.
This week, we also delivered our business concept and
elevating pitch in front of the class. As a result, we got valuable feedback
to make our pitch more clear, concise and relevant to the business concept.
That is certainly one of the most important items of our to-do agenda
now.
While doing all these tasks, we have to keep our mentor
Chris Halliwell posted about our progress. During our last meeting with
her, we had decided various action items, which we have implemented. Now,
we need to get her input upon our draft and the research and decide upon
further strategies. We plan to have a meeting with Chris once Steve returns
from the conference next week.
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October 19 TOP
Over the past few weeks, the team has been moving forward
with the feasibility deliverables, making contacts, and refining our vision.
Steve and Forrest have been trying to prepare for the conference - focusing
on how we would present our concept to potential customers, most specifically...
to find Waldo. Forrest created the two-page PDF file about two weeks ago,
but work continues to refine it. The goal was to not only convey our business
concept with clarity and compelling information, but also to establish
a sense of professionalism and credibility. The flier will essentially
be our promotional tool, and in terms of marketing, it will potentially
attract Waldo to us. Of course, this would not substitute networking and
interviewing "decision-makers" in IT of different companies
(potential partners), but it serves as a "bait" to hopefully
find Waldo. The flier will be printed before next week, so that Steve
will be able to refer to it at the conference.
Based on Chris Halliwell's guidance, we clarified our
engineering, marketing, and business assumptions so that we may validate
or eliminate them during our contacts and interviews. The survey/questionnaire
is still a draft, since it needs to be more concise and edited down, but
we are moving forward.
Steve and the team discussed our market and business
assumptions with a Senior Product Marketing Engineer at Intel. This individual
is largely responsible for screening technologies that Intel might adopt.
Our discussion couldn’t have been much more informative or positive.
We may have found Waldo at Intel. The search for Waldo at other companies,
including Veritas, IBM and HP, continues.
An exciting news to share is that we have been getting
some exposure through CNN.com and Yahoo.com. There is an article on this
team's technology. It states that a new world speed record for sending
data across the Internet had been set, equivalent to transferring a full-length
DVD film in seven seconds.
http://www.cnn.com/2003/TECH/internet/10/15/internet.speed.reut/index.html
http://story.news.yahoo.com/news?tmpl=story&cid=575&e=10&u=/nm/internet_speed_dc
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October 12 TOP
The focus of the last week has been on compiling industry
and market data, and in so doing to specifically segment our identified
target market. Based on our previous primary research, mainly though face-to-face
interviews and phone calls, our team continues to see the storage-backup
industry as the primary market for the adoption of FAST TCP.
Team members were assigned different positions for the
last week. We were able to research the largest, most relevant financial
firms to determine what ratio of revenue is reinvested as information-technology
(IT) expenses. This information is useful in understanding how these firms
relate to IT, how important efficient IT is on their list of operations
priorities. We are working on data to go towards our market segmentation;
graphs and figures will tell us which segment to target first, and which
to expect the best response from. The last week saw our group making progress
in contacting industry representatives. For example, we were able to speak
with several executives with whom we were able to validate some of our
assumptions. This work is invaluable to our group’s success because
these conversations allow our group to take the industry’s pulse.
Steve will travel to Florida to represent our group at a 5-day conference
on IT, at which he hopes to contact several decision-makers and early
adopters who might be willing to accept (or talk about accepting) a beta-version
of FAST in the next several months. Finally, our group is striving to
arrange a meeting with a high-level Microsoft executive who could potentially
act as a partner-investor, if not a direct customer. We want to be confident
in our work so that we can approach our “waldo.” While concluding
a report on the wi-fi (wireless) applications of FAST, we have determined
that the market does not seem ripe. Still, we believe that much of FAST’s
future lies in wireless applications. This research underscores our previous
industry assumptions and will help in compiling the feasibility study.
The most important aspect of the past week has been focused
on a list of assumptions we are making - and upon which we are basing
our business model. Chris Halliwell has been a great resource as she has
advised us on how to approach industry members. It was at her suggestion
that we examined our own assumptions: assumptions about market needs,
application of the technology, and assumptions about our own business
plan. These assumptions will be validated by our continuing discussion
with industry members, such as contacts at Bank of America’s IT
department (downtown). Another useful source of primary research might
be the magazine Network World, or the USC Information Services Department
(ISD). We are developing a survey with Chris’ help and would like
to submit it through these mediums. We were able to meet with Chris last
Thursday over a three-way conference call. Team members were located at
USC and Cal-Tech, with Chris calling in from home. She has undoubtedly
been an immense asset in planning and has helped tremendously in forming
our business-strategy.
Team dynamics are strong. Meetings always run smoothly,
and members genuinely like each other. On Saturday we all met at Steve’s
house in Altadena for a meeting before the football game against Stanford.
Cheng Jin, one of the Cal-Tech scientists/students developing FAST, was
present at the meeting. The meeting proved to be very useful to discuss
some assumptions about FAST’s ease-of-application. Could we apply
it to different, new forms of TCP/IP? Yes. What do companies currently
use to maximize their bandwidth? Cheng told us that some firms invest
a great deal into hardware products, but that they were bulky and difficult
to implement. This raised an interesting question about our distribution
strategy, and was added to our list of assumptions. Should we package
some hardware along with our software in order to connect ourselves to
our customers?
Working with this group has been a great team experience.
Members are considerate, responsible, experiences and knowledgeable. The
general optimism and dedicated passion to the team’s success in
class, and most importantly, in the business world is contagious.
We have attempted to address the lag between the team
and the scientists, mainly by setting up a meeting with Cheng when possible.
The coming week will hopefully see our hard work come together as our
feasibility draft coalesces.
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October 5 TOP
This week was in important week for our team as we started
focusing on the feasibility deliverable that is due in a few weeks. Although
we have been working on the project for quite some time since the beginning
of class, all of us kept an open mind in terms of looking at various opportunities.
Our actions for the prior weeks can be categorized as looking like a spokes
on a wheel. We wanted to make sure that we examined all the possibilities
before we decided to focus in one or two directions. Several of our team
members conducted informal primary interviews to find out where the need
for FAST exists in various different companies. From those interviews
we narrowed down our focus to the backup and storage area networks. This
was a significant achievement and milestone for our project. For some
time, a few team members had some doubts about how FAST can be directly
applied to solve a real world business problem. We knew that the FAST
technology looked great on paper, but the business problem eluded us.
Now as our focus has narrowed on the backup and storage markets, we are
starting to see more and more potential for FAST. This has also increased
the moral of our team.
Other developments this week included the creation of
a short PowerPoint presentation, a 2 page summary of FAST and a questionnaire
template. We realized that as we contacted various companies for our primary
research, we ran into the problem of consistently explain what FAST does
and how it can help the company. We wanted something at the 30,000 feet
level that someone at a company can understand. Afterwards, we can drill
down when we actually interview them. The presentation served that purpose.
We also created a two-page summary of FAST which goes into a bit more
detail than our presentation. Both the presentation and the two-pager
will help prep the company before we conduct our in-depth interviews.
Another reason for creating the presentation and two-pager is that we
can easily send these to our potential primary contacts and if there is
no interest, we can save some time trying to set-up an interview. Additionally,
the questionnaire template created a consistent set of questions so that
we can easily compare and analyze the responses we received.
Our team dynamics are great. We have our usual discussions
and disagreements among members of our team, but we always come together
in the end where everyone agrees with the action plan we set. This is
due largely to the part that everyone on the team understands that disagreements
are OK, but keeping an open mind is even more important. We also added
a Forrest from the Art Center to our team and he helped us create a very
professional looking two-pager document. Also, Chris Halliwell from Caltech
will be advising and mentoring us on the marketing aspect of our project.
We are extremely excited to have someone of her caliber to help us on
our project.
A couple of things we’d like to see more of in the coming weeks include
more involvement and input from the scientists who developed the project.
It is vital that the team members get up to date information on news from
the scientist side as well as to update the scientists on the new developments
from the feasibility project. Currently, the information is lagged. This
process needs to be improved.
Last but not least, the major development news of the
week: Steve just got a free pass to the Storage Networking World Conference
in Orlando Florida. His goal there is to find Waldo!
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September
28 TOP
We were only able to meet once this week since most members
of the team were out of town this weekend, including Friday. And we were
not all able to meet at once since Umang has to catch a bus home at 8pm
and Frank had a meeting after class until about 8:30pm. Our meeting was
productive though somewhat disorganized. It is difficult to split up work
and organize plans without getting everyone together at once. Nonetheless,
we learned more about each other’s backgrounds and strengths and
split up markets along those lines. Our goal this week was to feel out
various markets through both primary and secondary sources, so we can
decide next week where we should do more in-depth research.
We believe that FAST will find application in data backup
systems and storage-area-networks (SANs). Backup involves a limited number
of nodes transferring a large amount of data continuously, and FAST should
excel under these conditions. We are trying to determine the exact manner
in which data is stored and retrieved in typical industry networks. Banks
and other financial institutions must keep continuous backup records of
all transactions, and are thus large users of backup systems. Frank and
Jonathan are exploring their network contacts in this area. Jonathan found
that Citigroup uses Iron Mountain for backing up their information. We
will try to speak with someone at Iron Mountain to understand the limitations
of their networks and operations.
James and Umang went to a USC Alumni networking event
in the Bay Area this weekend. They each made a number of useful contacts.
James spoke with an alumnus at Veritas, a backup solutions company, and
hopes to be referred to someone who reports directly to the CIO. James
also spoke with individuals from Cisco and Intel, as well as network administrators.
These meetings are giving us a variety of perspectives and are helping
to lay the groundwork for the specific market analysis we are beginning.
Umang has been focusing on the Wi-Fi market, and managed
to talk to employees of Nokia, Sony and Broadcom over the weekend. His
initial impression is that bandwidth is not a significant problem in WLAN
and therefore FAST may not solve a significant pain in this area. Umang
has a number of contacts to follow up with to create a broad analysis
of this sector and decide if his time is best spent on another market.
Steve spoke with a field sales engineer from Intel on
Friday. Eventually, FAST will probably be encoded on a chip that would
be sold to Intel or 3Com and included on their networking cards. The value
chain in this case is significantly longer than in the situation where
FAST is simply software to be installed on individual servers. Also, a
hardware implementation will require significant testing to ensure compatibility
with all operating systems and other devises, but FAST on a chip would
operate more efficiently than a software version.
We are making progress in identifying markets and making
contacts within those markets. Thus far, we split up the work by market
and only have a general idea of what information we need for each market.
Our customer plan is being developed and will be completed before class
on Tuesday. It’s important for us to be consistent through all of
our interviews, to present a coherent case in the feasibility report.
Our next team meeting will be more organized (Steve will send out an agenda,
and a scribe will be designated) now that we are ready for more than a
brainstorming session. We also want to put together a one- or two-page
document making a case for why customers should buy FAST.
We are finding marketing to be quite technical, and that
in only one week it has been difficult for team members to understand
the technology well enough to answer concerns that were brought up by
interviewees. Putting together a summary document should raise questions
and allow us to discuss many unclear technical areas. Our understanding
is complicated by the state of the technology – it has been tested
only under protected conditions, so it is unclear exactly how it will
perform in real-life tests. Of course, potential customers want to know
how it will perform under their network conditions. Playing up the fact
that we are students taking a class on marketing should help us get out
of these situations, but it would be nice to know more about it’s
performance. This is probably always the case.
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September
21 TOP
We are now entering the fourth week of class and finally
have the FAST team together. We are a team of five, excited to prove that
FAST is going to revolutionize the way networks (including the Internet)
are used. In our only team meeting, it was apparent that we are united
in our belief in this technology and that this will be a very productive
semester.
Since this is our first journal entry, we’d like to introduce the
technology we are all so energized about. FAST is a software-based network
solution that reduces the cost of bandwidth operations while increasing
data transfer rate, and is particularly applicable to high-volume data
transmissions on the Internet. FAST is easily installed by the customer
from a compact disk or Internet download.
To allow you, the reader, to better understand our future
group dynamic, we’d like to introduce ourselves, discuss our personal
motivation for working on FAST and give our personal outlook on this project,
at its inception.
Umang Doctor: I am looking to gain practical experience
on the processes and issues involved in technology licensing and commercialization
while evaluating an entrepreneurial opportunity. FAST shows tremendous
potential in resolving the bandwidth and speed constraints faced by networks
all over the world. Thus far, the group dynamic is positive and the team
has a diversity of experience that is reflected in interesting and argumentative
group discussions. My one concern is time availability as we have just
started the discussions. However, as the team seems to be committed and
hard-working, I hope that it will not remain an issue after a few weeks.
James Hsu: I've always been interested in technology
and how it can be used to help mankind (the reason why I majored in engineering
as an undergrad). Now, as a business student, I've realized that making
business sense out of a myriad of innovative
technologies is one the most difficult tasks to accomplish.
My hope is that the experience and knowledge gained from the technology
feasibility class will sharpen my senses when I run across potential opportunities
in the future. I chose FAST because I thought the technology could be applied
to a wide array of markets. Additionally, it seemed that the product wasn't
defined so I thought it would be a valuable experience to come up with
product ideas that could target high revenue and growth markets. So far,
I think we have a great team consisting of dedicated, knowledgeable people
from various backgrounds. It's important that we keep the communications
open, express our concerns and not bottle our opinions. I've always believed
that if you work hard and smart at something, you will be rewarded in the
end.
Jonathan Fung: I am taking this class as part of the
Undergraduate Technology Scholars Program. I am interested in new technology
ventures from a Venture Capital perspective. What most attracted me to
this class was the opportunity to work with Caltech and Marshall graduate
students on commercializing real technologies. FAST interests me in its
broad and observed applicability. We are constantly moving towards a greater
need for bandwidth efficiency and this technology helps to satisfy that
distinct demand. Based on limited interactions, we appear to be interacting
and communicating fairly well as a group. My hope is that we remain communicative
and flexible with each other. I look forward to a great semester working
with this team.
Frank Torresy: I was interested in this class as a Technology
Scholar because of the extraordinary exposure it offers. I am looking
forward to working with graduate students and scientists in a new environment.
I am especially excited by the chance to help bring a technology to market;
I am sure to learn a great deal about the entrepreneurial spirit and the
dedication to be successful. FAST will undoubtedly change the way much
of the e-commerce world operates in the benefits it can bring to transaction
efficiency. Because FAST is several times faster than regular TCP connections,
businesses will be able to gather and backup data many times faster than
before. Overall, FAST has the definite potential to make an impact on
the world of technology and telecommunications that I’ve grown up
with and have grown to depend on. The FAST team has impressed me with
its cohesive vision and dedication to the technology and to each other.
We have a driven, professional, and respectful atmosphere in which to
operate – and the general cohesiveness of the team is evident in
the smoothness of meetings. I’m glad to be working with this team
of businessmen, scientists, and students.
Steve Popielarski: As a Ph.D. candidate at Caltech, I
have been wholly immersed in science and technology for the past four
years. In viewing the world around me, it has increasingly become apparent
that social change requires much more than technological achievement.
My desire to change the world has thus led me into the realm of business
and entrepreneurship. FAST is a remarkable technology that promises to
change the way internets are used. I consider it my social responsibility
to allow society to reap the benefits of FAST, while it is my professional
responsibility to deploy FAST in such a manner as to allow the inventors
and business team to benefit personally from its success. I am attracted
to the unprecedented business strategy surrounding FAST (TCP has been
the Internet protocol since the early days of the Internet) and the enormous
upside potential of this technology on the bottom line of the startup
built around it. The FAST team is strong. We had a great team meeting
last Friday, in which many arguments were considered and conclusions were
reached. Debate was professional and productive, which will make us a
much stronger team in the end. This is going to be an exciting semester.
We were all pleased with our initial group meeting. The
atmosphere was challenging and dynamic, but always respectful and positive.
Our various backgrounds and personalities prevented anyone from making
a point without supporting it. We believe that this is the most appropriate
environment to achieve great results, and we welcome lively debate. Our
90-minute meeting was extremely productive and quickly got our project
underway.
We are currently working on our business concept and
initial justification. FAST is applicable to all users of the Internet,
the world over. It is our primary challenge to prioritize available markets
and understand the needs of the principal ones. This is going to be an
exciting semester. Stay tuned…
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