Welcome Letter from President Steven B. Sample

Dear USC Alumni and Friends:

Steven B. Sample I would like personally to invite you to attend the 2004 USC Asia Conference in Seoul, Korea, on October 28-30. This yearís conference promises to be our most exciting and rewarding one yet, as about 300 alumni and friends join USC trustees, key administrators, leading faculty, and international guest speakers in discussions and presentations about some of the major opportunities and challenges affecting Pacific Rim societies.

USC has long been recognized as one of the worldís truly international universities. For more than 120 years our student body has drawn young men and women from all parts of the globe; we have recruited faculty from around the world; and we have sent forth alumni who carry USCís spirit with them as they pursue their lives and careers in many different countries. This conference promises to advance USCís international presence and bring together members of the worldwide Trojan Family.

Faculty and other experts will offer remarks on a variety of important issues. Space prevents my mentioning them all, but among the highlights is a panel discussion on Chinaís business environment in the years ahead, led by Chairman of the Hang Lung Group and USC Trustee Ronnie Chan and including Mochtar Riady, chairman of PT Lippobank Tdb. Distinguished Professor Edward E. Lawler III, director of the USC Center for Effective Organizations within the USC Marshall School of Business, will offer keynote remarks on effective corporate governance. Dean Geoffrey Cowan of the USC Annenberg School of Communication will chair a panel discussion on the causes and consequences of Americaís changing image in Asia. Former Prime Minister of Korea Young-Hoon Kang will lead a discussion of democratization trends in Asia. Publisher of the Japan Times Toshiaki Ogasawara, a USC Trustee, chairs a panel discussion of Japanís new economy for foreign investors. J. Michael Thompson, vice provost for enrollment services and dean of admission and financial aid, will present information about preparing your child for college.

The 2004 USC Asia Conference provides an unequaled opportunity to see old friends, meet new ones, learn about USCís recent advances, and participate in discussions about some of the most important issues facing Pacific Rim societies. We would like very much to count you among the conference participants, and I encourage you to register online now and make plans to join Trojan alumni and friends in Seoul in October.


Steven B. Sample

Steven B. Sample