Senior Vice President for Enrollment Management and Marketing
David H. Kalsbeek serves as Senior Vice President for Enrollment Management and Marketing at DePaul University in Chicago, Illinois. In that capacity he leads the marketing and enrollment development strategies for the largest Catholic university and the nation’s 8th largest private, not-for-profit university, enrolling over 25,000 students in nine colleges and multiple campuses in the greater Chicago region. His responsibilities at DePaul encompass a wide array of functions including undergraduate and graduate admissions, financial aid, student records and registration, one-stop enrollment service centers, career services and employer relations, university marketing communications, access strategy and TRIO programs, and institutional research. The strategic enrollment plans developed and successfully executed at DePaul during his tenure since 1997 have been a critical part of the university’s dramatic growth and transformation.
A leader in enrollment management in American higher education for more than 20 years, the innovative models Dr. Kalsbeek has developed at DePaul have been highlighted by CASE, The Association of Governing Boards, The American Marketing Association, AACRAO, NACUBO, The College Board and other professional associations as examples of “best practices” in the field of enrollment management and marketing. His work is cited in the strategic enrollment plans of college and universities from New Zealand to South Africa, Brazil to British Columbia, and all across the U.S. He has been interviewed or quoted in the Chronicle of Higher Education, The New York Times, PBS’ Nightly Business Report, the Wall Street Journal, The Atlantic, Crain’s, and USATODAY. He has given over 120 professional presentations, authored over 20 publications including chapters in seven books on higher education administration, and consulted with over 40 institutions and associations. He serves on the Editorial Board of the Journal of College Student Retention and also of the College & University journal. He is a faculty member in the University of Pennsylvania’s Executive Doctoral Program in Higher Education.
Prior to joining DePaul in 1997, Dr. Kalsbeek served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio and before that at Saint Louis University in St. Louis, Missouri. Dr. Kalsbeek holds a Ph.D. in Public Policy Analysis from Saint Louis University.