This is an online program, anticipated to span 20 weeks in 3 ten-week sessions from September 30, 2013- May 23, 2014. The curriculum content includes enrollment management in the institutional and societal contexts, information and knowledge management, pricing and aid policy, college admissions policy and practice, retention organization, leadership and case studies.

The program has been designed so that you will gain:

• Extensive content knowledge across the field
• A detailed, professional portfolio to showcase your work and guide your practice
• Practical case study experience
• A national network of dedicated professionals, with the opportunity to meet your peers in person in January
• Instruction and advising by recognized leaders in the field
• An expansive view of enrollment management, policy and practice
• Complimentary registration to our annual conference held in Los Angeles in January, and a specially designed seminar session for certificate participants
• A USC Certificate in Leadership in Enrollment Management to acknowledge your achievement

 

Session 1

Enrollment Management in the Societal Context

Social Foundations of the Profession

The Enrollment Management Concept

Enrollment Management in the Public Interest

The Units Involved

Commercial Enterprises: Rankings, Consultants, and Vendors

Information and Knowledge Management 

Managing Knowledge and Information: Data-Driven Decision Making

Setting Enrollment Goals and Targets

Garnering and Allocating Resources and Evaluating Return on Investment

Enrollment Management in the Institutional Context

Translating the Mission Externally

Adding Value to the Educational Enterprise

Garnering Institutional Support and Confidence

Demonstrating Value

 

Session 2

Pricing and Aid Policy

Institutional Financing: Cost vs. Price  

Institutional Revenue Sources

The Nexus of Financial Aid and Revenue Considerations

 

College Admissions Policy and Practice

Who do you Recruit, Select, and Why

Issues/Problems in Recruitment and Selection: Policy in Action

Contemporary Issues in Access and Diversity

 

Retention Organization

Recruiting, Retaining, Graduating Underserved Students: Diversity in Action

Organizing for Graduation

Promising Practices and Models

 

Leadership

Change as a Constant Condition 

Leading Institutional Change

Leading on Campus  

Creativity and Adaptability as a Leader

Trustees, Presidents, Provosts, and Faculty

Leading in the Profession

Session 3: Case Studies

Application of Theory and Content to Various Case Studies

Professional Development Plan

Review of Professional Portfolio

 

Video on Course Content