- Provide forums such as organized events, on-line communities, and written publications that allow scholars, practitioners, and policymakers to share their perspectives and further generate ideas that enhance our understanding of enrollment issues
- Conduct and sponsor research that is intellectually worthy, useful for practitioners, and has a direct and lasting impact on students, institutions, and society
- Enhance the level of professionalism within the enrollment management field by opening new educational avenues for practitioners to develop and hone their professional skills
- Serve as the nation’s central hub for information relating to enrollment issues to advance a collective agenda focused on improving access to higher education and maximizing student success
