Jerome A. "Jerry" Lucido was appointed vice provost for enrollment policy and management at the University of Southern California in fall 2006. Dr. Lucido reports directly to the provost and oversees USC's enrollment management operations, including undergraduate and graduate admission, financial aid, academic records and registration, enrollment policy, and the activities of the USC Center for Enrollment Research, Policy, and Practice as executive director. He is also a trustee of the College Board and chairman of the College Board's Guidance and Admissions Assembly Council. He has played a leading role at the national level in initiatives to improve access for low-income and underrepresented students and to design and execute effective and principled college admission and enrollment management practices.

Dr. Lucido came to USC from the University of North Carolina at Chapel Hill, where he guided enrollment planning and management, and oversaw the Offices of Undergraduate Admissions, Scholarships and Student Aid, and the University Registrar. Dr. Lucido has been a chair and a national presenter for the College Board's New Admissions Practices Project, a national project that examined how admission decisions are made, how they should be made, and how admission practices should be communicated to the public. He was also a member of the steering committee that addressed and reformulated the Statement of Principles of Good Practice on behalf of the National Association for College Admission Counseling.

During his tenure at UNC, the academic quality, diversity, and talent of the student body dramatically increased. Dr. Lucido played the leading role in UNC's decision to eliminate Early Decision in 2002, an action that was hailed by the Washington Post, Newsweek, and the New York Times. He was also instrumental in the introduction of the Carolina Covenant, a ground-breaking student aid program that ensures a debt-free education to students from low-income backgrounds. Each of these actions has been emulated by eminent national universities, public and private. Additionally, Dr. Lucido designed and led a campus-wide enrollment planning and management framework that brought together university leaders in academic affairs, faculty and student governance, facilities planning, and financial management. This effort improved academic planning and coordination and provided a forum for addressing critical components of the UNC academic plan.

Prior to his work at UNC, Dr. Lucido served as assistant vice president for enrollment services and academic support at the University of Arizona. There, he led a student recruitment and retention organization that included the Offices of Early Outreach, Admissions, Scholarships and Student Aid, the Registrar, Minority Recruitment and Retention, the University Learning Center, and Career Services. Among his achievements at the UA was the design and direction of recruitment, selection, and scholarship programs that established a history of progressively stronger freshman classes, characterized by students of academic distinction and cultural diversity. During this time, Dr. Lucido received the Distinguished Service Award from the Western Region of the College Board, the Distinguished Service Award at the University of Arizona, and was honored at the University of Arizona for his contributions to improve the quality of education for students from under-represented groups.

Dr. Lucido's career in higher education began at Kent State University, where he served as associate director of admissions prior to assuming the director of admissions position at the University of Arizona. Dr. Lucido holds a Ph.D. degree in higher education from the University of Arizona, a M.Ed. degree from Kent State, and a B.S. degree in business administration from Miami University of Ohio.

Originally from Anchorage, Alaska, Scott Andrew Schulz (Ph.D., Higher Education, University of Arizona) is program director of the Center for Enrollment Research, Policy, and Practice at the University of Southern California. Since joining the center in September 2007, Dr. Schulz has coordinated the center’s development, managing the center’s conferences and symposia, grant program, and online presence. He also serves as host of the center’s monthly Podcast Series and oversees the center’s research endeavors, including the creation of the College Access and Success Assessment (CASA). Dr. Schulz conducts research that explores the interplay between organizational behavior and enrollment priorities and processes, the commercialization of higher education and its effects, and ways of enhancing student access and success through K-12 and postsecondary alignment. Dr. Schulz frequently presents at professional conferences and is credited with a number of publications, including a recent analysis of how private master’s institutions simultaneously balance pursuits of institutional quality, access, and financial stability through their enrollment practices, as viewed through the unique lenses of academic capitalism theory, game theory, and institutional theory.

Dr. Schulz is an active member of the Association for the Study of Higher Education (ASHE) and the National Association for College Admission Counseling (NACAC).

Renée Contreras serves as Executive Assistant to Jerry Lucido, Vice Provost for Enrollment Policy and Management. Prior to coming to the University of Southern California, Ms. Contreras worked as a Contract Administrator for an architecture firm in Long Beach, CA.  Ms. Contreras received her Bachelor of Arts degree in Business Administration from the California State University of Fullerton. She is also certified in Contract Management from the University of California, Irvine and would like to pursue a master's degree in Public Administration.