Deborah MacInnis
Dr. MacInnis is Professor of Marketing at the Marshall School of Business at USC. Her interests focus on advertising, consumer emotions, imagery, and branding. She teaches courses in advertising and promotion management, consumer behavior, and marketing management, and has taught courses at the undergraduate, MBA and PhD levels.
Debbie has served as an Associate Editor for the Journal of Consumer Research and has served on the editorial review boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Behaviour, International Journal of Internet Marketing and Advertising, and the Journal of Market Focused Management. She has served as a reviewer for the Journal of Consumer Psychology, Psychology and Marketing, and the Journal of Advertising. She has served as co-chair of the Association for Consumer Research (ACR) conference and has acted as track chair for the AMA Winter Educator’s conference. She has served as a member of the Advertising Steering Committee at the Marketing Science Institute and is currently on the Advisory Board for the Institute for Brand Leadership. She has served as Treasurer of ACR, Vice-President of Conferences and Research for the Academic Council of the American Marketing Association, and is President Elect of ACR.
She also was a recipient of the Alpha Kappa Psi award at the Journal of Marketing and has been nominated for the Paul Green Award from the Journal of Marketing. She has been awarded “best reviewer” awards from the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science. She is co-author of a textbook on consumer behavior and has received the Teaching Innovation Award by the Marshall School of Business at USC.
Prof. MacInnis in the news:
[From the Daily Trojan, March 23, 2004]
FBI, USC partner up for course - A business class has been recruited to create a marketing plan for the FBI.