Entertainment Management
The Entertainment Management concentration focuses on management in the dynamic and
entrepreneurial entertainment industry, including marketing, audience research, technology
innovations, and the management of creative enterprises. It is particularly valuable for
individuals with career interests in broadcast and cable television, motion
pictures and film, music, interactive multimedia, and other areas in the arts and entertainment.
Courses central to a concentration in Entertainment Management
include:
COMM 500 - Managing Communication
COMM 520 - Social Roles of Communication Media
COMM 532 - History and Criticism of American Television
COMM 543 - Managing Communication in the Entertainment Industry
COMM 560 - Communications Policy
COMM 565 - Communication Law and Broadcasting
COMM 566 - Communication Law and New Technologies
COMM 570 - Economics of Communication Industries
COMM 575 - Advocacy and Social Change in Entertainment and the Media
COMM 584 - Seminar: Interpreting Popular Culture
COMM 587 - Audience Analysis
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Courses useful for a concentration in Entertainment Management
include:
COMM 506 - Images and Image Management
COMM 510 - Communication, Values, Attitudes, and Behavior
COMM 533 - Emerging Communication Technologies
COMM 535 - Virtual Groups and Organizations
COMM 540 - Uses of Communication Research
COMM 542 - Business Strategies of Communication Firms
COMM 544 - The Arts and New Media
JOUR 508 - Public Relations
JOUR 534 - Case Studies in Public Relations
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Additional valuable cognate courses are offered through the Marshall Graduate School
of Business and the School of Cinema-Television.
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Trade Journals available in the Annenberg Resource Center (West Lobby) that offer business and
industry information related to the Entertainment Management concentration include:
Broadcasting & Cable, Cable TV Programming, CableVision, Entertainment, Hollywood Reporter, Kagan Media Index, Media Mergers & Acquisitions, Cable TV Programming, Video Investor,
Media & Values, Media, Culture & Society, R&R Radio and Records, Screen Digest, Daily Variety,
Variety, Wall Street Journal, and Wired.
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WWW Websites relevant to the Entertainment Management concentration include:
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