Published on WWW
Patrick G. McKeown and Richard T. Watson, University of Georgia, CAIS: Volume 1 Article 20 June, 1999.
The Evolution of Ernie - The Online Business Consultant
Bernard Jaworski with Eric Litwin, Wendy Miller, Kimberly White and Randal Whittle, Marshall School of Business, University of Southern California, 1998. The case discusses Ernst & Young's online consulting service, "Ernie." Ernie offers web-based consulting by a virtual team of Ernst & Young providers. Target customers could ask an unlimited number of questions for a yearly fee of $6,000.
Competition in the Dutch Flower Markets (Local)/(Resources at NYU)
Ajit Kambil (New York University), Eric van Heck (Tilburg University) with Wai Chu Yu and Roslyn Tuton, 1996. Investigates the emergence of Tele Flower Auction. Case allows comparison of the traditional Dutch Auction Process for flowers and the impact of experiments with information technology.
Blake Ives (LSU) and Michael Earl (London Business School), 1997. In five years the Mondex Electronic Purse had gone from an idea, through a municipality-wide pilot, to a global alternative to cash. Many issues now confronted the senior management of the newly incorporated Mondex International Ltd (MXI). Among these were establishing an infrastructure to support, and policies to coordinate, the international banking consortiums that had joined the Mondex scheme, forging a migration path into the world of Internet based payments, and deciding what role MXI would play in new markets.
Espen Andersen (espen.andersen@bi.no, self@espen.com) Norwegian School of Management, 1997. This is a case about a small academic bookstore that is struggling with what to do when students start buying their books at Amazon or other Internet services. The case focuses on the institutional setting of the bookstore, what the student market means to the development of an alumni market, and the role the bookstore now plays in the distribution chain.
Sirkka Javenpaa and Blake Ives - Digital's management in the summer of '94 faces an opportunity to partially realign their business towards open communications architecture and the Internet. The case describes how Internet champions within Digital ignited management's enthusiasm for this technology and how Digital is using the Internet and Worldwide web, for electronic commerce, as a potential new business and as an internal management tool. The web version of the case provides hands on experience with electronic publishing, distribution, advertising, marketing, and retailing. IF YOU USE THE WEB VERSION IN YOUR CLASS PLEASE DOWNLOAD IT TO YOUR OWN SERVER. [Thanks to Al Bento and Bruce Rollier at the University of Baltimore at Maryland for setting this up.]
Charlie Hofacker - a set of short WWW-based cases used to illustrate various WWW and marketing concepts and issues. Instructor's guide is available by mail.
Bob O'Keefe. A case on marketing via WWW with an opportunity to visit the company - a seller of used clothing. Instructor Information is available.
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This page is maintained by Daniel E. O'Leary. We encourage your feedback (send me your cases!) -- please send it to oleary@rcf.usc.edu. This page was last updated on November 29, 1999. Although we will attempt to keep this information accurate, we can not guarantee the accuracy of the information provided. Users are advised to look at our disclaimer.