CRUZ DELIVERS KEYNOTE SPEECH AT ANTI-TOBACCO CONFERENCE

ALHAMBRA, CA (June 3, 2003) -- Tess Boley Cruz, Ph.D., assistant professor of research in preventive medicine, delivered the keynote speech at the conference Smoking Out the Snake: Exposing & Countering Sponsorship by the Tobacco Industry, on May 29, 2003, in Universal City, California.

Cruz discussed how tobacco companies have circumvented advertising restrictions in traditional media by increasing their sponsorship of events at racetracks, rodeos, and bars. Approximately 200 anti-tobacco advocates, researchers, health officials and others from around the country attended the two-day conference, which was sponsored by the California Department of Health Services’ Tobacco Control Section.

Cruz is engaged in tobacco advertising research for the Transdisciplinary Tobacco Use Research Center, which operates out of USC’s Institute for Health Promotion & Disease Prevention Research. She is also director of the TIME Project, which monitors tobacco industry activities in California.

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