In the News
HousingWire: Generation Y values amenities over square footage
By Megan Hopkins. Generation Y, those of us between the ages of 20 to 34, are playing a large role in the multifamily market and reshaping how it will look moving forward.
January 03, 2013
"Clearly Gen-Y is having a huge impact on the real estate community. What's really significant is that real estate developers and the whole community are studying demographics and incorporating it in strategic plans. We didn't have much of this in the past," Stan Ross, Chairman of the Board of the University of Southern California's Lusk Center for Real Estate, told HousingWire.