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Gerard J. Tellis

Enterprise expert and marketing researcher focusing on product innovation and market entry

Holder of the Jerry and Nancy Neely Chair in American Enterprise
Director, USC's Center for Global Innovation
Professor of marketing, USC Marshall School of Business

Contact at: (626) 369-4391 or (213) 740-5031 or tellis@usc.edu


Expertise:
  • global innovation
  • new product growth strategy
  • advertising and promotion strategy
  • pricing
  • sales promotions
  • market entry
Additional Information:
  • Author, Effective Advertising: Understanding How, When, and Why Advertising Works (2003) and Advertising and Sales Promotion Strategy (1997)
  • Co-author, Will and Vision: How Latecomers Grow to Dominate Markets (2001)

More:
For a story about Gerard Tellis, see "Making the Pitch."

Biographical information can be found at:

http://www-rcf.usc.edu/~tellis/