Deborah MacInnis
Expert in consumer behavior, consumer decision-making and consumer information processing
Vice Dean for Undergraduate Programs
Charles L. and Ramona I. Hilliard Professor of Business Administration
Professor of Marketing
USC Marshall School of Business
Contact at: (213) 740-5039 or macinnis@usc.edu
Expertise:
- consumer information processing
- consumer emotions
- persuasion and influence
- branding
- advertising and promotion
- Theory Development Editor, Journal of Marketing
- Editorial Review Board Member and Former Co-Editor, Journal of Consumer Research
- Former President, Treasurer and Conference Co-Chair, Association for Consumer Research
- Member: American Marketing Institution, Society for Consumer Psychology
More:
For more information go to:
http://www.marshall.usc.edu/faculty/directory/macinnis
USC Information