Ira Kalb
Expert in branding, image creation, marketing and corporation communications
Assistant professor of Clinical Marketing, USC Marshall School of Business
Faculty adviser, Los Angeles Community Impact
Member, Undergraduate Curriculum Committee
Member, Communications Committee
Contact at: (213) 821-1886, (310) 829-9790 or ikalb@marshall.usc.edu
Expertise:
- branding and corporate image marketing
- promotion (including advertising and sales)
- social media
- marketing communications
- distribution
- responding to rumors and image damage
- crisis management
- marketing strategy
- zero-budget marketing
- business plans
- high-tech marketing
- marketing information systems
- new product introductions
- President, American Marketing Association, 1995
- Author, more than 10 published books and 70 articles
- Recipient, Golden Apple Teaching Award, 2009 and 2011; Harvey Communications Award for greatest response to an ad; and Alpha Lambda Delta and Gamma Sigma Alpha teaching awards
- Creator, numerous inventions to produce more effective marketing
- Marketing adviser, Southern California Business Film Festival
- Professor, Micro-Seminar program
- Member, Board of Directors, Jazz Bakery
More:
For more information go to:
http://www.kalbassociates.com/ISKBio.html
http://www-rcf.usc.edu/~ikalb
USC Information